Theatres, Metaphors, and E-Collaboration: An Examination of Web-Based Cooperation of Regional Nonprofit Theatres

Theatres, Metaphors, and E-Collaboration: An Examination of Web-Based Cooperation of Regional Nonprofit Theatres

Julie E. Kendall (Rutgers University, USA)
Copyright: © 2006 |Pages: 20
DOI: 10.4018/jec.2006010103
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Abstract

A metaphor methodology was used to understand and interpret the Web presences of 15 nonprofit theatres that comprise the regional theatre of Southern New Jersey that is present on the Web. In addition, findings from our earlier studies of off-Broadway and regional theatre festivals were extended to analyze the Web presence of the theatres in Southern New Jersey. The contribution of the work resides in its systematic and intense consideration of the strategic importance of the Web for nonprofit theatre arts groups in the Southern New Jersey region and in its use of the metaphor methodology in order to facilitate a fully developed picture of the Web and nonprofit organizations. This is intended to help administrators become aware of the need for strategic use of e-collaboration via creation of a regional theatre Web presence for South Jersey that enacts a more evolutionary metaphor, perhaps that of the organism. Theatres are encouraged to practice collaborating on the Web by creating reciprocal links and thus cooperating as a region.

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