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TopA Review Of The Research On Successful Marketing And Retention
Research on marketing to pre-college students varied extensively, but what seemed to be predominant was the extensive research conducted on Internet marketing geared to the 16-18 year old, junior-senior high school, age base (Bonnema & Van der Waldt, 2008; Fong, 2009; Ho & Hung, 2008; Bonnema & Van der Waldt, 2008; Johnstone, Ewell, & Paulson, 2002; Taylor, Behherer, & Halstead, 2003; Jones, 2003; Molnar, Boninger, Wilkinson, & Fogarty, 2008; Noel-Levitz, 2007; Shaik, 2006; Yang, 2006). Once the students arrived, there were the usual welcome and orientation activities, but there were also freshman events and informal activities that were thoughtfully planned to enlist students to become involved in campus life. In addition, the university administration and faculty decided to offer a course that was offered over an entire semester, one that would address not only how to develop good study habits, but also how to become more aware of moral and ethical decisions, how to become better at communicating with others, and how to develop better personal saving and social habits. They chose a comprehensive textbook that included all of those components (Sherfield & Moody, 2011), and in addition, developed an extensive array of assignments geared to require students’ participation (Appendix B).