Together We E-Export: Horizontal Cooperation Among Austrian Food Companies in Global Supply Chains and the Role of Electronic Business Tools

Together We E-Export: Horizontal Cooperation Among Austrian Food Companies in Global Supply Chains and the Role of Electronic Business Tools

Ilias P. Vlachos (Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK) and Sandra Gutnik (Mayr-Melnhof Packaging International, Vienna, Austria)
DOI: 10.4018/IJISSCM.2016010102
OnDemand PDF Download:
$37.50

Abstract

This study examined the horizontal collaboration of small and medium companies (SMEs) in export food supply chains facilitated by the use of electronic business tools. A multi-case study of three best-practice Austrian food SMEs examined the practices of horizontal collaboration in global supply chain management. Then, a survey of Austrian food SMEs assessed the horizontal collaboration facilitators and inhibitors. Findings demonstrate that e-business tools foster the creation of virtual alliances and help SMEs to increase export sales to new and/or niche foreign markets. SMEs have limited resources to overcome obstacles like cost restrictions to use advanced yet expensive e-business tools, managing food safety risks in global supply chains, and meet legal requirements of international trade.
Article Preview

Literature Review

Companies in the agribusiness and food industries have to co-operate to achieve mutual benefits (Diabat, Govindan, & Panicker, 2012; Trienekens, Wognum, Beulens, & van der Vorst, 2012). As consumers are becoming increasingly knowledgeable about products and more demanding about price and food quality, organizations have turned to supply chain management in order to create and deliver value to customers as well as reduce cost (Van der Vorst, Dongen, Dongen, Nouguier, & Hilhorst, 2002). Successful implementation of supply chain management implies that supply chain parties from fork to farm should cooperate in order to coordinate activities and gain mutual benefits (Bezuidenhout, Bodhanya, & Brenchley, 2012).

Complete Article List

Search this Journal:
Reset
Open Access Articles: Forthcoming
Volume 10: 4 Issues (2017)
Volume 9: 4 Issues (2016)
Volume 8: 4 Issues (2015)
Volume 7: 4 Issues (2014)
Volume 6: 4 Issues (2013)
Volume 5: 4 Issues (2012)
Volume 4: 4 Issues (2011)
Volume 3: 4 Issues (2010)
Volume 2: 4 Issues (2009)
Volume 1: 4 Issues (2008)
View Complete Journal Contents Listing