Tourism Marketing Platform on Mobile Internet: A Case Study of WeChat

Tourism Marketing Platform on Mobile Internet: A Case Study of WeChat

Yunhua Xiao (School of Finances and Economics, Jiangxi University of Technology, Nanchang, China)
Copyright: © 2019 |Pages: 13
DOI: 10.4018/JECO.2019040104
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With the progress of science and technology, the development and improvement of internet technology and smart phones are gradually popular in the daily life; this world has achieved a swift transition to the mobile internet era from the traditional internet era. Various tourist areas have established “Digital Scenic Spots” in recent years, making the internet combine tightly with tourism. The construction of scenic-spot marketing platforms based on internet is an important component of constructing “Digital scenic spot.” In this article, a tourism marketing platform on the mobile internet is established by analyzing the mobile internet mainstream technology and its application in tourism marketing. In this article, the architecture of the marketing system uses the MVC pattern with a three-tier distributed structure and the logic layer of the system uses a construction of JavaBean and EJB. The article also builds a WeChat marketing model based on MM-TIP. The result of research provides some reference for constructing tourism marketing platform based on mobile internet.
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Research On Application Of Mobile Internet Technology

Mobile Internet Mainstream Technology and Its Application

There are a variety of mainstream technologies of mobile Internet, including mobile information inquiry and information customizing, search and location, online mapping, mobile phone payments and so on (Martins et al., 2017). These technologies are being widely used. Some popular applications will be analyzed in this paper.

Mobile search is to create opportunity for mobile phone sales, so comfortable user experience is always regarded as the goal that related companies struggles to achieve sales target. Application of mobile search had remarkable influence on technology innovation and industry revenues. Its users stay loyal to some mobile search with a certain degree rather than selecting one or two mobile search operators.

Mobile Payments

There are usually two purposes of mobile payment: one, it is very easy to finish payment; as an important reason, the other is to improve security (Gardner & Lehnert, 2016). Market has an extensive need for mobile payments. Due to its varied tech options and business models, mobile payments will be a highly diversified payment platform.

Location-Based Services

Location-based Services (LBS), a widely used application by mobile users, is used to quickly find your destination and location (Chen & Tsai, 2007).

Mobile Browsing

Mobile browsing is widely used in business field. At present, different web-pages and news browser and client app, like Tencent news, have also been widely used in domestic smartphone apps.

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