Towards a Framework for Weaving Social Networks Into Mobile Commerce

Towards a Framework for Weaving Social Networks Into Mobile Commerce

Zakaria Maamar, Noura Faci, Soraya Kouadri Mostéfaoui, Fahim Akhter
Copyright: © 2011 |Pages: 15
DOI: 10.4018/jssoe.2011070103
OnDemand:
(Individual Articles)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

This paper discusses a framework that supports weaving social elements into mobile commerce applications. This weaving takes place through different types of social networks that identify the stakeholders taking part in completing these applications. These stakeholders are consumers, providers, and brokers and are connected to each other through relationships such as competition, referral, loyalty, and collaboration. Each relationship is mapped onto a social network upon which a stakeholder relies before engaging in any of these applications and afterwards, making any decision. The value of social networks added to mobile commerce is illustrated with a set of experiments implementing a smart mobile restaurant guide.
Article Preview
Top

Background

This section discusses the motivations in the weaving of social elements into e-/m-commerce and then, proposes a literature review on m-commerce applications and social networks use in some application domains.

Complete Article List

Search this Journal:
Reset
Volume 13: 1 Issue (2024): Forthcoming, Available for Pre-Order
Volume 12: 2 Issues (2022): 1 Released, 1 Forthcoming
Volume 11: 2 Issues (2021)
Volume 10: 2 Issues (2020)
Volume 9: 2 Issues (2019)
Volume 8: 4 Issues (2018)
Volume 7: 4 Issues (2017)
Volume 6: 4 Issues (2016)
Volume 5: 4 Issues (2015)
Volume 4: 4 Issues (2014)
Volume 3: 4 Issues (2012)
Volume 2: 4 Issues (2011)
Volume 1: 4 Issues (2010)
View Complete Journal Contents Listing