Towards a Framework for Weaving Social Networks Into Mobile Commerce

Towards a Framework for Weaving Social Networks Into Mobile Commerce

Zakaria Maamar (Zayed University, UAE), Noura Faci (Université Lyon 1, France), Soraya Kouadri Mostéfaoui (The Open University, UK) and Fahim Akhter (King Saud University, Saudi Arabia)
DOI: 10.4018/jssoe.2011070103
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Abstract

This paper discusses a framework that supports weaving social elements into mobile commerce applications. This weaving takes place through different types of social networks that identify the stakeholders taking part in completing these applications. These stakeholders are consumers, providers, and brokers and are connected to each other through relationships such as competition, referral, loyalty, and collaboration. Each relationship is mapped onto a social network upon which a stakeholder relies before engaging in any of these applications and afterwards, making any decision. The value of social networks added to mobile commerce is illustrated with a set of experiments implementing a smart mobile restaurant guide.
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Background

This section discusses the motivations in the weaving of social elements into e-/m-commerce and then, proposes a literature review on m-commerce applications and social networks use in some application domains.

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