Understanding Adoption Intention of Mobile Shopping Applications: Empirical Assessment From IDT – Perceived Risk and Enjoyment

Problem Statement

In shopping websites, there is no face-to-face or direct interaction, as the buyer depends only on the information available regarding a particular product on the seller's website. This justifies why maybe they choose to use traditional channels because of unconvinced concerns about on-line information (Järveläinen, 2007). Besides, the characteristics of products displayed on the website may have different. Therefore, the determinants that affect the intention to buy via smartphone may be different from service to another (Brown, Pope, & Voges, 2003; Walia, Srite, & Huddleston, 2016). To put it differently, it remains ambiguous which determinants effectively affect the intentions of purchasing via a mobile device when the transaction is performed in an online shopping environment. Furthermore, this service still on the infancy stage in Jordan, which explains why consumers’ concerns about mobile shopping e.g., privacy product quality, delivery service and payment security (Aldmour, Alshurideh, & Shishan, 2014; Nabot, 2014). Therefore, this study focuses on exploring the determinants affecting consumers’ adoption intention of mobile shopping and to increase the motivation of people and make them interested to engage in the process of shopping via smartphone. To do that, this study extends the IDT with both risk and enjoyment.