Using Innovative Information Technology Architecture for Entrepreneurial Success: The Case of “YCH” Logistics Company

Using Innovative Information Technology Architecture for Entrepreneurial Success: The Case of “YCH” Logistics Company

Shailendra C. Palvia (Nanyang Technological University (NTU), Singapore) and Boon Siong Neo (Nanyang Technological University (NTU), Singapore)
Copyright: © 1993 |Pages: 8
DOI: 10.4018/joeuc.1993070103
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Abstract

How can small businesses succeed in this age of large corporations, global competition, and the need for large investments in Information Technology? According to conventional wisdom, it should be pretty hard, if not impossible. Companies with visionary and ENTREPRENEURIAL leaders can do it by committing to provide the best possible services to the customers consistently. And do you do that without investing in IT in this information age? This case illustrates the success story of YCH since its inception in 1955 as a relatively unknown transport company to one of the most prominent companies in the ASEAN region today. YCH has accomplished this feat by innovatively using its resources and talents. One of these is the use of an innovative IT architecture for its various business operations. The case of YCH Logistics company demonstrates that small businesses can not only invest in IT, but they can use IT for competitive advantage. Furthermore, they can achieve this by not buying a single mainframe or a mini computer. YCH company was one of the three proud winners of the prestigious IT awards by the National Computer Board of Singapore in 1992. This case provides a brief history of the company including the major turning points; and describes its business segments and the evolving role of IT to support and augment the business operations. It also describes the innovative and modular IT architecture adopted by its small, young and ambitious IT team.

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