Value Chain Mapping of Tourism in Birbhum

Value Chain Mapping of Tourism in Birbhum

Debdip Khan (Burdwan Raj College, India) and Sudatta Banerjee (University Institute of Technology, India)
DOI: 10.4018/IJTHMDA.2020070103
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Abstract

Tourism is one of the most enhancing and continuous developing economic sectors throughout the world. The main objective of the study is to develop a proper value chain mapping on Birbhum tourism, along with generation of different strategies for the integration of other variable resources with local communities. The study also aims at developing different maps on tourism value chain along with some distinct sub-chains in the entire Birbhum district. Local development of Birbhum tourism can be possible through proper value chain mapping. Through mapping of proper value chain, Birbhum tourism will gradually develop as a major strength of West Bengal's economic development. In this paper, the authors addressed the relationship between the supply of products from firm level to tourist in the tourist spot and the impact of value chain mapping (VCM). The current work emphasizes on the enhancement of the local tourism through uninterrupted activities of VCM, developing the socio-economic structure of the tourism through flow of proper VCM.
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Objectives

The major objective of our study is to propose the Value Chain Mapping (VCM) methodology of tourism in Birbhum district of West Bengal. The authors have also tried to formulate strategies for integrating all elements in the value chain.

  • 1.

    The primary objective of this paper is to enhance the local tourism through the proper mapping of the tourism value chain of Birbhum

  • 2.

    To specify all the sub-chains associated with the main value chain.

  • 3.

    To develop the socio economic structure of the tourism through flow of proper VCM.

  • 4.

    To develop efficient techniques and measures for improving value chain linkage in Birbhum tourism sector.

  • 5.

    To identify opportunities and threats and suggest strategies for specific value chain.

  • 6.

    To influence policies for local development and tourism in Birbhum.

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Methodology

The research approach is qualitative. Authors have focused on interpretation rather than quantification. It is based on subjectivity rather than objectivity, on process orientation rather than results and on context since the behavior of the people involved and the situation are based on experience formation (Cassel & Symon, 1994).

Figure 1.

Three stage of methodology

IJTHMDA.2020070103.f01

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