Website Usability Analysis of Non Profit Organizations: A Case Study of Pakistan

Website Usability Analysis of Non Profit Organizations: A Case Study of Pakistan

Saqib Saeed (Department of Computer Science, Bahria University Islamabad, Islamabad, Pakistan) and Safia Shabbir (Department of Computer Science, Bahria University Islamabad, Islamabad, Pakistan)
DOI: 10.4018/ijpada.2014100105

Abstract

Nonprofit organizations are an important pillar of any society, which specifically serve under privileged sections of society. Modern Information and communication technologies have huge potential to benefit the working processes of such organizations but deploying software application in such settings is quite challenging. These challenges emerge due to shortage of skilled employees, limited funds and weak organizational structures. In order to further understand the technological implications in such settings this paper explores the websites of different nonprofit organizations of Pakistan to understand usability problems. In order to gather empirical data, it prepared questionnaire mainly focusing on Jakob Nielson's heuristics. These questionnaires were distributed to final year undergraduate students taking a Human Computer Interaction module. The findings highlight serious usability issues in these websites. These findings are helpful for the nonprofit organizations to improve these websites for better information access.
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2. Non Profit Organizations And Information Technology

Nonprofit organizations have been recently an emerging research topic. There are many empirical studies focusing on nonprofit organizations. Many researchers have explored the benefits of information technology applications for nonprofit organizations (cf. O'Donnell, 2001; Cammaerts, & Van Audenhove, 2003; Pini et al., 2004; O'Donnell & Ramaioli, 2004; Cheta, 2004; Edwards, 2004; O’Donnell et al., 2007; Saeed et al., 2008). Many researchers have involved nonprofit actors in the design process to gain technological sustainability (cf. Merkel et al., 2004; Rohde, 2004; Farooq. 2005; Merkel et al., 2005).

In our earlier work we have looked at the knowledge sharing and organizing practices of activists (cf. Saeed et al., 2010; Saeed et al., 2011), use of collaboration space and mailing list by activists (cf. Saeed & Rohde, 2010; Saeed et al., 2011a). Similarly, we have also focused on Pakistani nonprofit sector and looked at ICT usage by different NGOs (Saeed et al., 2008; Saeed et al. 2010). Despite these contributions there is no specific contribution highlighting the usability evaluation of nonprofit websites. Keeping this in view we evaluated websites of three nonprofit settings in Pakistan.

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