Advances in Educational Marketing, Administration, and Leadership (AEMAL): 52 Volumes

Series Editor(s): Siran Mukerji (IGNOU, India) and Purnendu Tripathi (IGNOU, India)
ISSN: 2326-9022|EISSN: 2326-9030
Select a Format:
Institutions: Print
List Price: $10,450.00


With more educational institutions entering into public, higher, and professional education, the educational environment has grown increasingly competitive. With this increase in competitiveness has come the need for a greater focus on leadership within the institutions, on administrative handling of educational matters, and on the marketing of the services offered.

The Advances in Educational Marketing, Administration, & Leadership (AEMAL) Book Series strives to provide publications that address all these areas and present trending, current research to assist professionals, administrators, and others involved in the education sector in making their decisions.

Topics Covered

  • Academic Administration
  • Academic Pricing
  • Advertising and Promotion of Academic Programs and Institutions
  • Consumer Behavior
  • Direct marketing of educational programs
  • Educational Finance
  • Educational Leadership
  • Educational Management
  • Educational Marketing Campaigns
  • Enrollment Management
  • Faculty Administration and Management
  • Governance in P-12 and Higher Education
  • Marketing Theories within Education
  • Students as Consumers
  • Technologies and Educational Marketing

Titles in Series

Marketing Initiatives for Sustainable Educational Development
Purnendu Tripathi (Arab Open University, Saudi Arabia), Siran Mukerji (Arab Open University, Saudi Arabia)
Copyright © 2018. 300 pages.
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of s...
Mentorship Strategies in Teacher Education
Kenan Dikilitas (Bahcesehir University, Istanbul), Enisa Mede (Bahcesehir University, Turkey), Derin Atay (Bahçeşehir University, Turkey)
Copyright © 2018. 252 pages.
Mentoring in teacher education has been a key issue in ensuring the healthy development of teacher learning. Variety in the actualization of mentoring can lead to th...
Equity, Equality, and Reform in Contemporary Public Education
Marquis C. Grant (Grand Canyon University, USA)
Copyright © 2018. 295 pages.
Equality and equity are often mischaracterized as interchangeable terms in public education. This may explain why efforts towards reform and restructure are often no...
Handbook of Research on Service-Learning Initiatives in Teacher Education Programs
Tynisha D. Meidl (St. Norbert College, USA), Margaret-Mary Sulentic Dowell (Louisiana State University, USA)
Copyright © 2018. 602 pages.
Teacher education programs serve traditional and non-traditional students and develop teachers to enter a range of teaching environments. Approaching teacher educati...
Faculty Mentorship at Historically Black Colleges and Universities
Cassandra Sligh Conway (South Carolina State University, USA)
Copyright © 2018. 353 pages.
An important aspect of higher education is the mentorship of junior faculty by senior faculty. Addressing the vital role mentorship plays in an academic institution’...
Social Justice and Parent Partnerships in Multicultural Education Contexts
Katherine E.L. Norris (West Chester University of Pennsylvania, USA), Shartriya Collier (California State University – Northridge, USA)
Copyright © 2018. 336 pages.
Despite the ever-changing demographics of the United States and decisions made by the Supreme Court, racial tensions and turmoil continue to affect daily life in a m...
Cases on Global Competencies for Educational Diplomacy in International Settings
Brad E. Bizzell (Radford University, USA), Rebecca Counts Kahila (Independent Researcher, USA), Patricia A. Talbot (Radford University, USA)
Copyright © 2018. 327 pages.
Teaching abroad is one promising pathway to educational diplomacy and positive international relations. As opportunities to teach internationally increase, educators...
The Role of Advisory Committees in Biomedical Education and Workforce Development: Emerging Research and Opportunities
Argentina Ornelas (University of Texas MD Anderson Cancer Center, USA), Julie Neal (Independent Researcher, USA)
Copyright © 2018. 171 pages.
In an effort to create a more educated workforce in the United States, many community colleges are implementing the use of advisory groups to assist under-prepared s...
Engaged Scholarship and Civic Responsibility in Higher Education
Sharon L. Burton (Grand Canyon University, USA)
Copyright © 2018. 233 pages.
Beyond their educational value, university institutions can play a pivotal role in community improvement. By utilizing academic resources, these organizations can po...
Funding Challenges and Successes in Arts Education
Siu Challons-Lipton (Queens University of Charlotte, USA), Richard Emanuel (Alabama State University, USA)
Copyright © 2018. 211 pages.
The arts and humanities are considered to be a core academic subject under federal law. This designation grants these education programs the right to federal funds;...
Handbook of Research on Technology-Centric Strategies for Higher Education Administration
Purnendu Tripathi (Indira Gandhi National Open University (IGNOU), India), Siran Mukerji (Indira Gandhi National Open University (IGNOU), India)
Copyright © 2017. 501 pages.
Although the advancement of educational technologies is often discussed in a teaching capacity, the administration aspect of this research area is often overlooked....
The Future of Accessibility in International Higher Education
Henry C. Alphin Jr. (Drexel University, USA), Roy Y. Chan (Indiana University, USA), Jennie Lavine (University of Hull, UK)
Copyright © 2017. 321 pages.
Education is the foundation to almost all successful lives, and it is important that a high level of schooling be available on a global scale. Studying the trends in...
Disability and Equity in Higher Education Accessibility
Henry C. Alphin, Jr. (Drexel University, USA), Jennie Lavine (University of Hull, UK), Roy Y. Chan (Indiana University, USA)
Copyright © 2017. 349 pages.
Education is the foundation to almost all successful lives. It is vital that learning opportunities are available on a global scale, regardless of individual disabil...
Handbook of Research on Science Education and University Outreach as a Tool for Regional Development
B. Pandu Ranga Narasimharao (Indira Gandhi National Open University IGNOU, India), Elizabeth Wright (Keck Graduate Institute (KGI), USA), Shashidhara Prasad (University of Mysore, India), Meghana Joshi (Keck Graduate Institute (KGI), USA)
Copyright © 2017. 370 pages.
Higher education institutions play a vital role in their surrounding communities. Besides providing a space for enhanced learning opportunities, universities can uti...
Deconstructing the Education-Industrial Complex in the Digital Age
Douglas Loveless (University of Auckland, New Zealand), Pamela Sullivan (James Madison University, USA), Katie Dredger (James Madison University, USA), Jim Burns (Florida International University, USA)
Copyright © 2017. 354 pages.
Developments in the education field are affected by numerous, and often conflicting, social, cultural, and economic factors. With the increasing corporatization of e...
Challenges Facing Female Department Chairs in Contemporary Higher Education: Emerging Research and Opportunities
Heidi L. Schnackenberg (SUNY Plattsburgh, USA), Denise A. Simard (SUNY Plattsburgh, USA)
Copyright © 2017. 90 pages.
Gender and diversity is a crucial area that requires more attention in multiple academic settings. As more women progress into leadership positions in academia, it b...
Moving Students of Color from Consumers to Producers of Technology
Yolanda Rankin (Spelman College, USA), Jakita Thomas (Auburn University, USA)
Copyright © 2017. 301 pages.
In recent years, diversity in learning environments has become a pivotal topic of conversation for educators. By enhancing underrepresented students’ computational t...
Digital Tools for Academic Branding and Self-Promotion
Marga Cabrera (Polytechnic University of Valencia, Spain), Nuria Lloret (Polytechnic University of Valencia, Spain)
Copyright © 2017. 254 pages.
Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can ef...
Methods and Paradigms in Education Research
Lorraine Ling (Victoria University, Australia & La Trobe University, Australia), Peter Ling (Swinburne University of Technology, Australia)
Copyright © 2017. 397 pages.
The tools used in data collection have the ability to influence the ways information is perceived and generated. Analyzing research processes is a concept that can b...
Assessing the Current State of Education in the Caribbean
Charmaine Bissessar (University of Roehampton Online, UK)
Copyright © 2017. 367 pages.
To meet the various needs of students, administrative policies and instructional techniques must consistently be improved upon. This allows schools to deliver a high...
World University Rankings and the Future of Higher Education
Kevin Downing (City University of Hong Kong, China), Fraide A. Ganotice, Jr. (The University of Hong Kong, China)
Copyright © 2017. 534 pages.
Delivering quality education to students while remaining competitive at an international level is only one of the many challenges universities face today. To attain...
Handbook of Research on Administration, Policy, and Leadership in Higher Education
Siran Mukerji (Indira Gandhi National Open University, India), Purnendu Tripathi (Indira Gandhi National Open University, India)
Copyright © 2017. 678 pages.
The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques al...
Student Experiences and Educational Outcomes in Community Engagement for the 21st Century
Cathryn Crosby (Teachers College Columbia University, USA), Frederick Brockmeier (Northern Kentucky University, USA)
Copyright © 2017. 306 pages.
Today’s students face the challenge of finding a career and a passion while facing economic uncertainty. Service learning has the potential to challenge and inspire...
Literacy Program Evaluation and Development Initiatives for P-12 Teaching
Salika A. Lawrence (Medgar Evers College, City University of New York, USA)
Copyright © 2017. 309 pages.
Teacher leadership is a critical component of effective curriculum assessment and professional development. With teacher-led inquiry being utilized, schools can bett...
Community Engagement Program Implementation and Teacher Preparation for 21st Century Education
Cathryn Crosby (Teachers College Columbia University, USA), Frederick Brockmeier (Northern Kentucky University, USA)
Copyright © 2017. 330 pages.
Education in the 21st century has been tasked with preparing students to begin the journey towards a place in their communities in which they feel fulfilled and auto...
Systemic Knowledge-Based Assessment of Higher Education Programs
Edgar Oliver Cardoso Espinosa (Instituto Politécnico Nacional, Mexico)
Copyright © 2016. 264 pages.
The true success of a nation can be measured by its ability to create, disseminate, and utilize knowledge through education. A quality education instills in students...
Applied Chaos and Complexity Theory in Education
Şefika Şule Erçetin (Hacettepe University, Turkey)
Copyright © 2016. 299 pages.
As a field of mathematical study, chaos and complexity theory analyzes the state of dynamical systems by evaluating how they interact, evolve, and adapt. Though this...
Promoting Global Peace and Civic Engagement through Education
Kshama Pandey (Dayalbagh Educational Institute, India), Pratibha Upadhyay (University of Allahabad, India)
Copyright © 2016. 464 pages.
It is easy to see that the world finds itself too often in tumultuous situations with catastrophic results. An adequate education can instill holistic knowledge, emp...
Handbook of Research on Organizational Justice and Culture in Higher Education Institutions
Nwachukwu Prince Ololube (Ignatius Ajuru University of Education, Nigeria)
Copyright © 2016. 570 pages.
Fairness in the workplace is a key element to the successful management and development of an organization. By evaluating the treatment of employees within education...
Developing Effective Educational Experiences through Learning Analytics
Mark Anderson (Edge Hill University, UK), Collette Gavan (Edge Hill University, UK)
Copyright © 2016. 361 pages.
The quality of students’ learning experiences is a critical concern for all higher education institutions. With the assistance of modern technological advances, educ...
Handbook of Research on Quality Assurance and Value Management in Higher Education
Walter Nuninger (Université de Lille, France), Jean-Marie Châtelet (Université de Lille, France)
Copyright © 2016. 458 pages.
The management of quality and sustainability in higher education institutions ensures that proper standards are maintained. Such enforced standardization allows for...
Campus Support Services, Programs, and Policies for International Students
Krishna Bista (University of Louisiana at Monroe, USA), Charlotte Foster (Missouri Western State University, USA)
Copyright © 2016. 354 pages.
Study abroad programs have proven beneficial for both the international student as well as the domestic community and school population interacting with the student....
Facilitating Higher Education Growth through Fundraising and Philanthropy
Henry C. Alphin Jr. (Drexel University, USA), Jennie Lavine (Higher Colleges of Technology, United Arab Emirates), Stormy Stark (Pennsylvania State University, USA), Adam Hocker (Pennsylvania State University, USA)
Copyright © 2016. 372 pages.
Many institutions facing dwindling state and government funding often rely on the patronage of others in order to establish monetary security. These donations assist...
Developing Successful Strategies for Global Policies and Cyber Transparency in E-Learning
Gulsun Eby (Anadolu University (College of Open Education), Turkey), T. Volkan Yuzer (Anadolu University (College of Open Education), Turkey), Simber Atay (Dokuz Eylul University (College of Art), Turkey)
Copyright © 2016. 355 pages.
The globalization of education has developed alongside the advancement of technological resources. By integrating these resources into the education system, better s...
Impact of Economic Crisis on Education and the Next-Generation Workforce
Patricia Ordóñez de Pablos (University of Oviedo, Spain), Robert D. Tennyson (University of Minnesota, USA)
Copyright © 2016. 432 pages.
With the evolution of information technologies, mobile devices, and social media, educators must learn to build and utilize new forms of content delivery, new teachi...
Censorship and Student Communication in Online and Offline Settings
Joseph O. Oluwole (Montclair State University, USA), Preston C. Green III (University of Connecticut, USA)
Copyright © 2016. 622 pages.
While freedom of speech is a defining characteristic of the United States, the First Amendment right is often regulated within certain environments. For years, schoo...
Open Learning and Formal Credentialing in Higher Education: Curriculum Models and Institutional Policies
Shirley Reushle (University of Southern Queensland, Australia), Amy Antonio (University of Southern Queensland, Australia), Mike Keppell (Swinburne University of Technology, Australia)
Copyright © 2016. 343 pages.
The discipline of education is a multi-faceted system that must constantly integrate new strategies and procedures to ensure successful learning experiences. Enhance...
Examining the Impact of Community Colleges on the Global Workforce
Stephanie J. Jones (Texas Tech University, USA), Dimitra Jackson Smith (Texas Tech University, USA)
Copyright © 2015. 309 pages.
In an effort to create a more educated workforce in the United States, many community colleges are implementing new practices and strategies to assist under-prepared...
Cases on Leadership in Adult Education
Oitshepile MmaB Modise (University of Botswana, Botswana)
Copyright © 2015. 326 pages.
Strong leadership is the cornerstone of advancement. Nowhere is this more important than the field of education, where students undergo training to effectively overc...
Supporting Multiculturalism and Gender Diversity in University Settings
Molly Y. Zhou (Dalton State College, USA)
Copyright © 2015. 334 pages.
Despite modern technology and the focus on international business striving to make the world a smaller place, many organizations still struggle with the need for div...
Promoting Trait Emotional Intelligence in Leadership and Education
Shelly R. Roy (University of Charleston, USA & Fairmont State University/Pierpont Community and Technical College, USA)
Copyright © 2015. 341 pages.
Humans have the capacity to detect and experience a wide spectrum of emotions in everyday life. However, the ability to identify and interpret those emotions is not...
Multidimensional Perspectives on Principal Leadership Effectiveness
Kadir Beycioglu (Dokuz Eylul University, Turkey), Petros Pashiardis (Open University of Cyprus, Cyprus)
Copyright © 2015. 480 pages.
Exceptional management skills are crucial to success in educational environments. As school leaders, principals are expected to effectively supervise the school syst...
Marketing the Green School: Form, Function, and the Future
Tak C. Chan (Kennessaw State University, USA), Evan G. Mense (Southeastern Louisiana University, USA), Kenneth E. Lane (Southeastern Louisiana University, USA), Michael D. Richardson (Columbus State University, USA)
Copyright © 2015. 400 pages.
As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound princi...
Handbook of Research on Teaching and Learning in K-20 Education
Victor C.X. Wang (Florida Atlantic University, USA)
Copyright © 2013. 1180 pages.
While the general agreement in education remains that the more senses involved in learning, the better we learn; the question still remains as to the distinction bet...
Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage
Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain), Robert D. Tennyson (University of Minnesota, USA)
Copyright © 2013. 369 pages.
Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage explores how education enables social and economic development through th...
Academic Entrepreneurship and Technological Innovation: A Business Management Perspective
Anna Szopa (Jagiellonian University, Poland), Waldemar Karwowski (University of Central Florida, USA), Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)
Copyright © 2013. 423 pages.
In the ever changing scientific word, Academic entrepreneurship has emerged as a new and growing field. Referring to the creation and management of an environment fo...
Transnational Distance Learning and Building New Markets for Universities
Robert Hogan (University of the South Pacific, Fiji)
Copyright © 2012. 332 pages.
When online learning began more than two decades ago, many universities envisioned the creation of international student markets, but this has only recently become a...
Cases on Innovations in Educational Marketing: Transnational and Technological Strategies
Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India)
Copyright © 2011. 392 pages.
Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategiz...
Student Satisfaction and Learning Outcomes in E-Learning: An Introduction to Empirical Research
Sean B. Eom (Southeast Missouri State University, USA), J. B. Arbaugh (University of Wisconsin Oshkosh, USA)
Copyright © 2011. 472 pages.
With e-learning expanding globally beyond higher education to K-12 educational settings, the demand for online learning will only increase in the future. Despite thi...
Marketing Online Education Programs: Frameworks for Promotion and Communication
Ugur Demiray (Anadolu University, Turkey), Serdar Sever (Anadolu University, Turkey)
Copyright © 2011. 462 pages.
Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education...
Technology Leadership in Teacher Education: Integrated Solutions and Experiences
Junko Yamamoto (Slippery Rock University, USA), Joanne Leight (Slippery Rock University, USA), Sally Winterton (West Chester University, USA), Christian Penny (West Chester University of Pennsylvania, USA)
Copyright © 2010. 390 pages.
Teachers and teacher educators are faced with the challenge of adapting to and remaining aware of continual advancements in technology and their resulting impact in...
Technology for Early Childhood Education and Socialization: Developmental Applications and Methodologies
Sally Blake (University of Memphis, USA), Satomi Izumi-Taylor (University of Memphis, USA)
Copyright © 2010. 294 pages.
With the ever-present growth in technology, opportunities to explore and experience technology at an early age are increasingly important in order to develop problem...

Editor(s) Biography

Siran Mukerji, a Jawahar Lal Nehru scholar for her doctorate in Human Resource Development, also has completed her masters in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). At Arab Open University Saudi Arabia, she was a faculty member in Business Administration for three years. She is one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM) and Author/Editor of Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. She has contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution, IGNOU (India), she is Deputy Director, responsible for student recruitment and related support services management in the present region.
Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.

Editorial Advisory Board

Siran Mukerji, IGNOU, India
Purnendu Tripathi, IGNOU, India

Editorial Advisory Board
Abbas Bazargan, Mehralborz Online Institute of Higher Education, Iran
Carolyn Stevenson, Kaplan University, United States
Elena Verezub, Swinburne University of Technology, Australia
Gabriele Strohschen, DePaul University, United States
Gilbert Ahamer, University of Graz, Austria
Henry Ho, Ferris State University, United States
Jace Hargis, Centre for Engaged Teaching, University of California, United States
Jaleh Hassaskhah, University of Guilan, Iran
Maria Meletiou-Mavrotheris, European University, Nicosia, Cyprus
Michael Richardson, Columbus State University, United States
Ruth Gannon Cook, DePaul University, United States
Silvia Lizett Olivares Olivares, School of Medicine, Tecnológico de Monterrey, Mexico
Terence C. Ahern, West Virginia University, United States
Xavier M. Triadó Ivern, University of Barcelona, Spain