Adoption and Implementation of AI in Customer Relationship Management

Adoption and Implementation of AI in Customer Relationship Management

Surabhi Singh (IMS Ghaziabad, India)
Release Date: October, 2021|Copyright: © 2022 |Pages: 272
DOI: 10.4018/978-1-7998-7959-6
ISBN13: 9781799879596|ISBN10: 1799879593|EISBN13: 9781799879619|ISBN13 Softcover: 9781799879602
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Description & Coverage
Description:

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base.

Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence (AI)
  • Chatbots
  • Customer Relationship Management (CRM)
  • Customer Retention
  • Data Analysis
  • Digital Assistants
  • Digital Disruption
  • Hyper-Personalization
  • Marketing
  • Personalization
  • Profitability
  • Quality of Services
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