Advanced Fashion Technology and Operations Management

Advanced Fashion Technology and Operations Management

Alessandra Vecchi (London College of Fashion, University of London Arts, UK)
Release Date: March, 2017|Copyright: © 2017 |Pages: 443
ISBN13: 9781522518655|ISBN10: 1522518657|EISBN13: 9781522518662|DOI: 10.4018/978-1-5225-1865-5

Description

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere.

Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Customer Buying Decision Process
  • Digital Fashion
  • E-commerce
  • Impulse Buying Behavior
  • Online Shopping Behavior
  • Social Media Marketing
  • Social Shopping
  • Value Creation

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Alessandra Vecchi is a Senior Research Fellow at London College of Fashion. She was formerly based in the School of Business and in the Institute for International Integration Studies (IIIS) at Trinity College in Dublin in Ireland. She has been also nominated Assistant Professor in the Department of Management at the University of Bologna in Italy where she holds a Marie Curie Fellowship. Besides teaching several subjects mostly in the field of International Business and Operations Management at postgraduate level, she supervises MA and Ph.D. students in a wide array of Fashion Management related subjects.