Advanced Technologies Management for Retailing: Frameworks and Cases
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Advanced Technologies Management for Retailing: Frameworks and Cases

Eleonora Pantano (University of Calabria, Italy) and Harry Timmermans (Eindhoven University of Technology, The Netherlands)
Release Date: June, 2011|Copyright: © 2011 |Pages: 408
DOI: 10.4018/978-1-60960-738-8
ISBN13: 9781609607388|ISBN10: 1609607384|EISBN13: 9781609607395
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Description & Coverage
Description:

The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience. Their use in stores, however, is still limited. The development and use of new shopping assistants for supporting and influencing consumers during their shopping experience plays a key role for both retailers and researchers.

Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers’ behavior. This volume covers a large range of topics that contribute to understanding consumers’ behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Changing In-Store Consumers’ Services
  • Consumers’ Behavior in Ubiquitous Environments
  • Consumers’ Input Modeling
  • Consumers’ Knowledge Representation
  • Content Managements for Ubiquitous Computing in Retailing
  • Customized Digital Contents for Supporting Consumers’ Decision Making
  • Human-Computer Interaction and Multimodal Interaction
  • New Interfaces for Consumers’ Customized Communication
  • New Systems for Consumers’ Profiling
  • Ubiquitous Environments for Retailing
Reviews & Statements

Advanced Technologies Management for Retailing: Frameworks and Cases brings together research, insights, and practices of strategic management applications that optimize both the opportunities and challenges of emerging and flourishing technologies in retailing. [...] I believe that Advanced Technologies Management for Retailing provides many contributions to the scholarly and practical world of contemporary retailing, where the consumer must remain the focus and the marketing mix remains enhanced, but unbroken.

– Robert L. Bjorklund, Ph.D., Associate Professor of Management, Woodbury University School of Business, USA

Pantano (U. of Calabria, Italy) and Timmermans (architecture, building and planning, Eindhoven U. of Technology, the Netherlands) assemble researchers in marketing, management, technology, psychology and other fields from Europe and North America who present 16 articles on the application and management of advanced technologies in retailing, including the interaction between consumers and technologies, the benefits of the interaction, and implications for managing products and improving consumers' knowledge to influence buying behavior. [...] The book is aimed at scholars and researchers of economics, computer science, and psychology.

– Book News, Reference - Research Book News - August 2011
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Editor/Author Biographies
Eleonora Pantano is a Post doc research fellow at University of Calabria (Italy). She holds a PhD in “Psychology of Programming and Artificial Intelligence.” Her research interests are related to the applications of advanced technologies to retailing and tourism, with emphasis on the investigation of consumer behaviour in pervasive environments. She has been Assistant teacher of Integrated Marketing Communication, Engineering Faculty, University of Calabria; visiting lecturer at College of Business, University of Illinois (USA); visiting lecturer at Master in Business and Administration (MBA) Marketing Module at the Faculty of Economics & Business, University of Zagreb (HR). Furthermore, she is member of the Editorial Board of numerous international journals, guest editor of the special issue of Journal of Retailing and Consumer Services on Applications of New Technologies to Retailing, 17(3); and of International Journal of Digital Content Technology and its Applications on Digital contents management for improving consumers experience, 4(7). She was the Highly Commended Award winner of the 2008/2009 Emerald/EMRBI Business Research Award for Young Researchers.
Harry Timmermans holds a PhD degree in Geography/Urban and Regional Planning. He studied at the Catholic University of Nijmegen, The Netherlands. His dissertation concerned a theory of the functional and spatial structure and the dynamics of central place systems. Since 1976 he is affiliated with the Faculty of Architecture, Building and Planning of the Eindhoven University of Technology, The Nether¬lands. First as an assistant professor of Quantitative and Urban Geography, later as an associate professor of Urban Planning Research. In 1986 he was appointed chaired professor of Urban Planning at the same institute. In 1992 he founded the European Institute of Retailing and Services Studies (EIRASS) in Eindhoven, the Netherlands (a sister institute of the Canadian Institute of Retailing and Services Studies). His main research interests concern the study of human judgement and choice processes, mathematical modelling of urban systems and spatial interaction and choice pattens and the development of decision support and expert systems for application in urban planning. He has published several books and many articles in journals in the fields of marketing, urban planning, architecture and urban design, geography, environmental psychology, transportation research, urban and regional economics, urban sociology, leisure sciences and computer science.
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Editorial Advisory Board
  • Claudio Vignali, Leeds Metropolitan University, UK
  • Sanda Renko, University of Zagreb, HR
  • Angelo di Gregorio, University of Milano-Bicocca, Italy
  • Bernd Britzelmaier, Pforzheim University, Germany
  • Vincenzo Corvello, University of Calabria, Italy
  • Piero Migliarese, University of Calabria, Italy
  • Barry Davies, University of Glouchestershire, UK