Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Valentina Chkoniya (University of Aveiro, Portugal), Ana Oliveira Madsen (CEGE, Católica Porto Business School, Portugal & Universidade Católica Portuguesa, Porto, Portugal) and Paata Bukhrashvili (Ilia State University, Georgia)
Release Date: April, 2020|Copyright: © 2020 |Pages: 546
DOI: 10.4018/978-1-7998-3115-0
ISBN13: 9781799831150|ISBN10: 1799831159|EISBN13: 9781799831174|ISBN13 Softcover: 9781799831167
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Description & Coverage
Description:

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future.

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Anthropology
  • Artificial Intelligence
  • Automotive Industry
  • Consumer Behavior
  • Ethnography
  • Food Consumption
  • Luxury Goods
  • Marketing
  • Neuromarketing
  • Supply Chain
  • Trends Studies
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