Dr.Monika Gupta is serving as Associate Professor (Marketing and General Management) in Chitkara Business School, Chitkara University, Punjab, since November 2021. She has a Ph.D. (Management), MBA (Marketing), UGC-NET (Management), B.Sc. (General), B.Ed. with thirteen years of academic experience and four years of corporate experience. She has eight papers published in SCOPUS and one paper in ABDC ‘C’ Listed journal, of which one is titled 'Neuromarketing An Emerging Domain in the Formal Education System'. One Edited book titled by IGI Global ‘Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing’ is under process. Another book proposal on ‘Applications of Metaverse in Neuromarketing’ has been approved recently by IGI Global. She has delivered Value Added Courses on Neuromarketing and Consumer Neuroscience. She has filed two patents.
Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.Dr. Babita Singla is an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. She spent a decade pursuing a career in academics, teaching, and research with passion and diligence. She worked as an Assistant Professor at the institute of national repute NIT Jalandhar. She completed an MBA program from RIMT-Mandi Gobindgarh, Punjab, India (2008-2010) in Finance & Marketing, and subsequently earned a doctoral degree from IKGPTU, Jalandhar, India. Her undergraduate studies in Mathematics and Economics from Government Rajindra College, Bathinda. She has cleared the National Eligibility Test (UGC NET) in 2011. She has over twenty research publications in international and national journals, over 11 publications/ presentations in international and national conferences, including 8 Keynote lectures/Invited Talks and ten books to her credit. Her current research interests are in business management, omnichannel retail, marketing management, and managerial economics. She loves to generate new ideas and devise feasible solutions to broadly relevant problems. She enjoys embracing the lessons learned from failure, stands up, and continues to grow.(82ebbc91-7c89-4d6a-9721-b571077d2694)
Prof. Nripendra Singh is a Fulbright Fellow, which is a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs under the Council for International Exchange of Scholars. He completed research at The Pennsylvania State University. As visiting research scholar, Dr. Singh has been involved with various renowned institutions such as University of California at Berkley and Technology University, Hoboken, New Jersey. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology, under the aegis of Indian Institute of Technology (IIT), Delhi (India). He earned two doctorate degrees, first from University of Lucknow (India) in Business Administration and second from Iowa State University, Ames-Iowa, He has two MBA degrees in Marketing Management and Computer Management from University of Pune (India). As a certified professional, he completed Preparing Future Faculty program from the Center for Excellence in Learning and Teaching at Iowa State University, Ames, IA. He is also a Campus-2-Capitol Fellow of Bard College-New York.(e3e39427-be24-4425-b476-153108b55c4a)