Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics

Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics

Torben Larsen (DEALs Online Collaborative Platform)
ISBN13: 9781799864240|ISBN10: 1799864243|EISBN13: 9781799864264|DOI: 10.4018/978-1-7998-6424-0

Description

Psychological and ecological research has eroded the foundation of mainstream economics wherefore a brand-new approach is needed rather than adaptation of existing theory. The most promising new approach is Doughnut Economics (DE). Doughnut Economics advances 7 guidelines for a new, embedded approach to economics whereof G3 presupposes nurturing of human nature from that of individual economic rationality to that of social adaptability. This is an over-optimist assumption to mainstream economics; however, the author’s neuroeconomic research shows that the rise of the creative class is exactly a broad social development towards better cognitive flexibility.

This book is a critical reference source that investigates Doughnut Economics as well as the application of neuroeconomic psychology to business and politics. It is intended for economists, business professionals, academicians, researchers, and students.

Table of Contents and List of Contributors

Search this Book:
Reset