Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Noted as an IGI Global Core Reference Title in Business & Management for 2019.

Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
Release Date: June, 2019|Copyright: © 2019 |Pages: 339
ISBN13: 9781522569800|ISBN10: 1522569804|EISBN13: 9781522569817|DOI: 10.4018/978-1-5225-6980-0


One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Advertising Adaptation
  • Consumer Satisfaction
  • Consumption Culture
  • Cross-Cultural Management
  • Digital Marketing
  • Global Branding
  • Global Partnership
  • Knowledge Exchange
  • Multilingual Marketing
  • Origin Effects

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Mehdi Khosrow-Pour, D.B.A., received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University – Harrisburg for almost 20 years. He is currently Executive Editor at IGI Global ( He also serves as Executive Director of the Information Resources Management Association (IRMA) ( and Executive Director of the World Forgotten Children’s Foundation ( He is the author/editor of more than 100 books in information technology management. He is also currently the Editor-in-Chief of the International Journal of Green Computing, International Journal of Library and Information Services, International Journal of E-Entrepreneurship and Innovation, and International Journal of Natural Computing Research, and is also the founding Editor-in-Chief of the Information Resources Management Journal, Journal of Electronic Commerce in Organizations, Journal of Cases on Information Technology, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.