Building a Brand Image Through Electronic Customer Relationship Management

Building a Brand Image Through Electronic Customer Relationship Management

Release Date: June, 2022|Copyright: © 2022 |Pages: 360
DOI: 10.4018/978-1-6684-5386-5
ISBN13: 9781668453865|ISBN10: 166845386X|EISBN13: 9781668453889
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Description & Coverage
Description:

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required.

Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Brand Equity
  • Brand Image
  • Customer Loyalty
  • Customer Relationship Management
  • Customer Satisfaction
  • Electronic Retailing
  • E-Services
  • Marketing
  • Retention
  • Social Media
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Editor/Author Biographies
Arshi Naim is an Associate Professor and Quality Programme head in Business Management, KSA She has completed her PHD in business management Singhania University Rajasthan, MBA in marketing management from HNB University and economics honours from AMU, Aligarh, India. Also, she has accomplished some certificates like QM peer reviewer and E-Learning expert from quality matters, US, ICDL from Australia and certificate on digital skills and digital marketing from UK. She is expert in curriculum and programme development, quality and accreditation process, E-learning and Quality Matters Peer Reviewer. She has research publications in Web of Sceince, IEEE, ACM, and Scopus Indexed Journals. She has also published books with Taylor and Francis, Nova Science Publications, IGI, and Springer. She is also closely associated with international and national universities for supervising PHD students.
Dr. Sandeep Kautish is an academician by choice and comes along with 18+ Years of work experience in academics including about 09 years in academic administration in various institutions in India and abroad. He earned his bachelor's, master's, and doctorate degrees in Computer Science on Intelligent Systems in Social Networks. He holds a Diploma in Management also. His areas of research interest are Decision Support Systems, Business Analytics, Machine Learning, Data Mining, and Information Systems. He has 46 publications in his Scopus account and his research works have been published in reputed journals i.e. Springer, Elsevier, Taylor & Francis, Hindawi, and IGI Global with high impact factor and SCI/SCIE/Scopus/WoS index. His research papers can be found at IEEE Transaction on Industrial Informatics (Impact Factor: 10.215), IEEE Access (SCI, Impact Factor: 3.715), Computer Standard & Interface (SCI, Elsevier, Impact Factor: 3.721), Journal of Ambient Intelligence and Humanized Computing (SCIE, Springer, Impact Factor: 3.662)), Wireless Personal Communications (SCIE, Springer, Impact Factor: 2.017), Multimedia Tools and Applications (Springer, SCIE, Impact Factor: 2.577).
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