Building a Brand Image Through Electronic Customer Relationship Management
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Building a Brand Image Through Electronic Customer Relationship Management

Arshi Naim (King Kalid University, Saudi Arabia) and Sandeep Kumar Kautish (APU LBEF, India)
Projected Release Date: September, 2022|Copyright: © 2023 |Pages: 315
DOI: 10.4018/978-1-6684-5386-5
ISBN13: 9781668453865|ISBN10: 166845386X|EISBN13: 9781668453889|ISBN13 Softcover: 9781668453872
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Description & Coverage
Description:

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required.

Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Brand Equity
  • Brand Image
  • Customer Loyalty
  • Customer Relationship Management
  • Customer Satisfaction
  • E-Services
  • Electronic Retailing
  • Marketing
  • Retention
  • Social Media
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