Building Strong Brands and Engaging Customers With Sound

Building Strong Brands and Engaging Customers With Sound

Release Date: March, 2024|Copyright: © 2024 |Pages: 267
DOI: 10.4018/979-8-3693-0778-6
ISBN13: 9798369307786|EISBN13: 9798369307793
Hardcover:
Forthcoming
$265.00
TOTAL SAVINGS: $265.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Hardcover:
Forthcoming
$265.00
TOTAL SAVINGS: $265.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
Available
$265.00
TOTAL SAVINGS: $265.00
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
E-Book:
Available
$265.00
TOTAL SAVINGS: $265.00
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
Hardcover +
E-Book:
Forthcoming
$320.00
TOTAL SAVINGS: $320.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
Hardcover +
E-Book:
Forthcoming
$320.00
TOTAL SAVINGS: $320.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
Article Processing Charge:
$1,950.00
TOTAL SAVINGS: $1,950.00
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Effective immediately, IGI Global has discontinued softcover book production. The softcover option is no longer available for direct purchase.
Description & Coverage
Description:

In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement.

The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding.

The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging.

This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.

The application-focused section is a treasure trove of case studies and insights. It dissects sounds in brand storytelling, analyzes the role of sonic branding across diverse channels, and explores its influence in shaping the customer journey. This section presents a mosaic of practical applications from the intriguing Autonomous Sensory Meridian Response (ASMR) to the integration of soundscapes in various industries. This book is essential reading for academics interested in marketing psychology, business, as well as business practitioners.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Audio Branding
  • Autonomous Sensory Meridian Response
  • Brand Identity
  • Brand Storytelling
  • Cognitive Responses
  • Consumer Well-being
  • Cultural Sensitivity
  • Customer Engagement
  • Emerging Trends
  • Ethical Considerations
  • Global Impact
  • Multidimensionality of Sound
  • Sonic Branding
  • Sonic Logos
  • Soundscapes
  • Technological Advances
Table of Contents
Search this Book:
Reset
Editor/Author Biographies

Minna-Maarit Jaskari is affiliated with the School of Marketing and Communication, University of Vaasa, Finland.

Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.