Business Development Opportunities and Market Entry Challenges in Latin America

Business Development Opportunities and Market Entry Challenges in Latin America

Mauricio Garita (Universidad del Valle de Guatemala, Guatemala) and Jose Godinez (Merrimack College, USA)
Release Date: September, 2015|Copyright: © 2016 |Pages: 352
ISBN13: 9781466688209|ISBN10: 1466688203|EISBN13: 9781466688216|DOI: 10.4018/978-1-4666-8820-9


Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors.

Business Development Opportunities and Market Entry Challenges in Latin America provides a practical, in-depth look at the different challenges and opportunities present in the Latin American economy. This text is of use to policymakers, managers, academicians, researchers, advanced-level students, technology developers, and government officials in furthering their research exposure to pertinent topics in market entry and business development in the region.

This publication guides the reader to an understanding of the Latin American region both theoretically and practically through a collection of chapters concerning microfinance, political trust, opportunities and challenges for entrepreneurial activity, public-private academic cooperation, and poverty in Latin America.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Competitiveness
  • Corruption
  • Financial Sectorial Systems
  • Foreign Direct Investment
  • Institutionalism
  • Macroeconomics
  • Private Cooperation

Reviews and Testimonials

Business, management, economics, and other researchers from Europe, the US, the United Arab Emirates, and Latin America present 14 articles on business development opportunities and market entry challenges in Latin America, including competitiveness, corruption, foreign direct investment, institutionalism, wealth, financial sectorial systems, politics, and private cooperation. They discuss Bottom of the Pyramid research and poverty alleviation in specific sectors in Latin America; the challenges faced by small states; the role of trust among business stakeholders and the process of trust building; comparison of countries in Central America; and more.

– ProtoView Book Abstracts (formerly Book News, Inc.)

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Mauricio Garita is a researcher at the Universidad del Valle de Guatemala. He has a PhD from the Universidad Pontificia de Salamanca in sociology and politics and an MS from Manchester Business School in International Business and Management. His research centers on economic policy and its impact on the business environment. As a consequence he has developed research concerning economic growth and equality, business and politics and the impact of economic and political issues on the financial aspects of companies. He has worked with the private sector of Guatemala, the Secretariat for Economic Integration, the World Bank and the Central American Institute of Fiscal Studies.
Jose Godinez is an Assistant Professor of Management at Merrimack College. He has a PhD from the University of Edinburgh Business School, a BS in Business Administration from the Johns Hopkins University, and an MS from the University of Manchester. His research centers on the intersection of the international business, strategy, and entrepreneurship disciplines. Specifically, he focuses on strategies designed to minimize the detrimental effects of corruption on businesses; strategies to successfully operate in institutional voids; and value creation for all stakeholders of firms targeting the bottom of the pyramid. He has presented his research at the Academy of Management and the Academy of International Business annual meetings. Jose Godinez also advises policymakers in his native Guatemala and serves on the board of directors of a Massachusetts-based nonprofit focusing on financial literacy for traditionally non-banked populations.