Cases on Consumer-Centric Marketing Management

Cases on Consumer-Centric Marketing Management

Vimi Jham (Institute of Management Technology, Dubai, UAE) and Sandeep Puri (Institute of Management Technology, Ghaziabad, India)
Indexed In: SCOPUS
Release Date: July, 2013|Copyright: © 2014 |Pages: 373
DOI: 10.4018/978-1-4666-4357-4
ISBN13: 9781466643574|ISBN10: 1466643579|EISBN13: 9781466643581
Hardcover:
Available
$175.00
TOTAL SAVINGS: $175.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$157.50
List Price: $175.00
10% Discount:-$17.50
TOTAL SAVINGS: $17.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$210.00
TOTAL SAVINGS: $210.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.

Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Cloud Computing
  • Consumer Behavior
  • Customer Relationship Management
  • Customer-Focused Organizations
  • Internal Marketing
  • Marketing Analytics
  • Relationship Marketing
Indices
Reviews and Testimonials

This book provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics, as well as all of the relevant details along with instruction on how to apply consumer-centric marketing strategies. […] It is our honor to introduce Cases on Consumer-Centric Marketing Management as a recommendable book.

– Chia-Wen Tsai, Ming Chuan University, Taiwan, Pei-Di Shen, Ming Chuan University, Taiwan, and Yi-Chun Chiang, Ming Chuan University, Taiwan

In this work for practitioners and researchers in customer relations, marketing communication, consumer research, and marketing analytics, international contributors (most from India) present cases demonstrating how to enact marketing strategies based on research in consumer-centered behavior. The book's 22 cases from India, Turkey, and Australia address areas such as international branding, Facebook and cloud computing, the luxury car market in India, marketing of tobacco products in Australia, and customer trust in Internet banking in Australia.

– Annotation ©2013 Book News Inc. Portland, OR
Table of Contents
Search this Book:
Reset
Editor Biographies
Vimi Jham is Associate Professor of Marketing at IMT- Dubai. She holds a GCPCL from Harvard Business School, Boston, USA and a PhD from Aligarh Muslim University, India. She has been Visiting Professor to University of Applied Science, Fachhochschule Vorarlberg, Austria and University of Wollongong in Dubai. Her current area of research interest is in customer profitability analysis. She has published books, cases and research papers in refereed journals. She is an active trainer in the area of Customer Relationship Management. She serves on the editorial board of various International Journals.
Sandeep Puri is working as a faculty in Marketing at IMT, Ghaziabad. He is pursuing his Ph. D on Private labels. He is Gold Medalist during B. Pharmacy. He has over 19 years of experience in Industry & academics. He has held senior level positions in Marketing and Sales Management in Trident & Novartis. He has 24 publications till date. He has 5 publications in various International Journals and 9 in magazines and newspapers. He is also having 2 publications in International conference proceedings and 2 in national conference proceedings. He is also a visiting faculty at prestigious business schools like S P Jain, Singapore, Fachhochschule Vorarlberg, Austria and Great Lakes His teaching, research and training interests include Customer Relationship Management, Sales Management & Service Marketing. He has published six edited books He can be reached at spuri@imt.edu.
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). Learn More >
Ethics & Malpractice
IGI Global book and journal editors and authors are provided written guidelines and checklists that must be followed to maintain the high value that IGI Global places on the work it publishes. As a full member of the Committee on Publication Ethics (COPE), all editors, authors and reviewers must adhere to specific ethical and quality standards, which includes IGI Global’s full ethics and malpractice guidelines and editorial policies. These apply to all books, journals, chapters, and articles submitted and accepted for publication. To review our full policies, conflict of interest statement, and post-publication corrections, view IGI Global’s Full Ethics and Malpractice Statement.