Cases on Developing Effective Research Plans for Communications and Information Science
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Cases on Developing Effective Research Plans for Communications and Information Science

María-Victoria Carrillo-Durán (University of Extremadura, Spain) and Margarita Pérez Pulido (University of Extremadura, Spain)
Release Date: June, 2022|Copyright: © 2022 |Pages: 466
DOI: 10.4018/978-1-6684-4523-5
ISBN13: 9781668445235|ISBN10: 1668445239|EISBN13: 9781668445242|ISBN13 Softcover: 9781668445273
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Description & Coverage
Description:

Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research.

Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Audience Research
  • Brand Activism
  • Brand Storytelling
  • Communications Research
  • Corporate Social Responsibility
  • Digital Discourse
  • Literary Reading Mediation
  • Public Relations
  • Social Science Theses
  • State Research Plans
  • University Library Support
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