Cases on Emerging Markets Responses to the COVID-19 Pandemic
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Cases on Emerging Markets Responses to the COVID-19 Pandemic

Raj K. Kovid (Sharda University, India) and Vikas Kumar (Chaudhary Bansi Lal University, India)
Pages: 300
DOI: 10.4018/978-1-6684-3504-5
ISBN13: 9781668435045|ISBN10: 1668435047|EISBN13: 9781668435069|ISBN13 Softcover: 9781668435052
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  • Free shipping on orders $395+
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  • No DRM
  • ePub with PDF download
  • 20% discount on 5+ titles*
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Description & Coverage
Description:

The book provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, size, location, scope, and technology-embeddedness. It highlights the innovative approaches of dealing with crises to survive and sustain the performance that better suit the unique requirements of the pandemic. Covering the cases on topics like innovation, business model, entrepreneurship, strategy, marketing, financing, operations, information management, managing human resources in work-from-home (WFH) context among many more, the book targets corporate leaders, managers, executives, educators, students, consultants, entrepreneurs concerned with what are the strategies followed to fight the pandemic crisis.

The book focuses on the case studies on various dimensions of the management of the pandemic-induced crisis. The cases highlight the innovative and contextually appropriate integrated responses of managers at the individual and organisational levels. It is ideal for practitioners, policymakers, development agencies, students, and faculty.

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