The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers.

Cases on the Resurgence of Emerging Businesses establishes the application of the various multidisciplinary ways to conduct business and creates applied case studies to define the recent trends in emerging businesses. It strengthens the research on boosting the economy with a specific focus on case studies to establish a link between different stakeholders with the help of business concerns and strategies. Covering topics such as cryptocurrency, fortune investments, and investor behavior, this casebook is an excellent resource for business leaders and managers, entrepreneurs, government officials, economists, students and educators of higher education, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

City Development
Cognitive Biases
Cryptocurrency
Cultural Revolution
Exchange Collapse
Fortune Assets
Fortune Investments
Investor Behavior
Logistic Regression Model
Value Chains

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Editor/Author Biographies

Shefali Saluja is working as an Assistant Professor in Chitkara University holding Doctoral degree in Corporate Governance. She has conducted research on “Detection and Prevention of Corporate Frauds” in her PhD studies. She holds MBA degree in specialization of financial markets from Chitkara University and has graduated from Punjab University with Economics Honours. With total experience of 11 years. Out of which 4 years in Ernst & Young Pvt Ltd and 7 years in Chitkara University, Shefali has been an expert in the field of Ethics and Governance. During her experience in Ernst & Young Pvt Ltd -Risk Management, she has conducted internal auditing risk mitigations for various clients and received extra mile client service awards. She has successfully completed online course on “Forensic Accounting and Fraud Examination” from West Virginia University and delivered workshops on “Fraud Examination of Corporate Frauds” to various academicians and professionals in the field of Fraud Landscape. Her current job position includes various teaching and administrative related responsibilities in Chitkara university. She is managing NAAC Accreditation and AACSB Internal accreditation process for Chitkara Business School. Shefali has been continuously invited in many teaching opportunities for teaching a module on “Failing corporates” at Emden University, Germany. She was also invited by Telkom University, Indonesia and Providence University Taiwan to deliver online session on “Fraud Investigation”. She has also delivered a module on “Business in Asia” to the students of Mondragon University, Spain. Recently, in 2023 she was invited by MSME association in Indonesia to train almost 100 MSMEs in Cirebon, Indonesia on “Business Opportunities’ a community project.She is the member of Association of Certified Fraud Examiners (ACFE), USA and has been doing volunteer work for them since 2021. She is also visiting faculty with LINC Education, Australia. She is also handling Micro finance and Social Activities with United Nations. The activities are also live on YouTube. She is currently mentoring 2 professionals as PhD scholars under her supervision in the field of Corporate Fraud Detection and Prevention- Private and Public Sector. She has total of 13 copyrights and 4 granted patents as intellectual contributions.

Dhiresh Kulshrestha is Dean of Faculty of Economics, at Chitkara Business School, Chitkara University Punjab. Sir, you have more than 20 + years of teaching and research experience, under your able guidance so far three Doctorates and Five M.Phil Degrees have been awarded. You have so far delivered more than 65 experts talks at various platforms. You are the Executive Committee member of Indian Economic Association from Punjab State, you also hold various members of national bodies such as TIES, MPEA, UPUEA, III and IAA. Prof Dhiresh Kulshrestha has published more than 40 research Publication in various reputed National and International Journals.

Sandhir Sharma is a Ph.D. in strategic Management from Mahatma Gandhi Kashi Vidyapeeth, Varanasi and Post Graduate from Panjab University, Chandigarh with 23 years of experience in business management education and expertise in strategy formulation, sustainability, and leadership. He has 5 years of working experience in telecom industry prior joining academics. He has published 61 research papers/articles in highly indexed Scopus, Web of Sciences and ABDC journals in the areas of strategy, sustainability, Food Science, Energy, Leadership, quality education, Environment, E-learning & other areas. He is a member of several management associations such as AMDISA, AIMS-International, HEF, INFOMS and AACSB. He serves as business consultant to several higher education institutions and small enterprises. Dr. Sharma received Shiksha Bharti Award by Indian Achiever’s Forum for his contribution in management education in year 2021, Excellent Researcher Award in 2022 by INSO Awards and Outstanding B-School Director Award by AIMS-International at IIM-Kozhikode in 2020 and 2021. He has filed 23 patents and 11 copyrights in diverse areas. He is visiting faculty to Kedge Business School, France, University of Applied Sciences, Osnabrueck, Germany, Binus University & Telekom University, Indonesia. He is presently serving as Pro Vice Chancellor, Chitkara Business School, Chitkara University, Punjab.

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