Cases on Social Justice in China and Perspectives on Chinese Brands
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Cases on Social Justice in China and Perspectives on Chinese Brands

Youssef El Haoussine (Beijing Normal University - Hong Kong Baptist University United International College, China) and Lulu Wang (Sinotrend Consulting, China)
Projected Release Date: July, 2022|Copyright: © 2023 |Pages: 335
DOI: 10.4018/978-1-6684-4955-4
ISBN13: 9781668449554|ISBN10: 1668449552|EISBN13: 9781668449578|ISBN13 Softcover: 9781668449561
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Description & Coverage
Description:

As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China.

Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Advertisements
  • Boycotts
  • Brand Activity
  • Brands
  • Commercializing
  • Consumer Behavior
  • Prices
  • Salary Disputes
  • Social Media
  • Vulgar Marketing
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