Circular Economy and Re-Commerce in the Fashion Industry

Circular Economy and Re-Commerce in the Fashion Industry

Archana Shrivastava (Jaypee Business School, JIIT, Noida, India), Geetika Jain (FMS, Amity University, Noida, India) and Justin Paul (University of Puerto Rico, Puerto Rico)
Release Date: June, 2020|Copyright: © 2020 |Pages: 204|DOI: 10.4018/978-1-7998-2728-3
ISBN13: 9781799827283|ISBN10: 1799827283|EISBN13: 9781799827290|ISBN13 Softcover: 9781799836445

Description

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy.

Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Corporate Branding
  • Corporate Identity
  • Customer Engagement
  • Digital Marketing
  • Innovation Strategy
  • International Marketing
  • Psychological Aspects
  • Re-Commerce Ethics
  • Real and Virtual Worlds
  • Social and Legal Perspectives
  • Social Media
  • Sustainable Development Goals

Table of Contents and List of Contributors

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