E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

Brychan Thomas (University of Glamorgan, UK) and Geoff Simmons (University of Ulster, Northern Ireland)
Indexed In: SCOPUS View 1 More Indices
Release Date: January, 2010|Copyright: © 2010 |Pages: 399
DOI: 10.4018/978-1-60566-998-4
ISBN13: 9781605669984|ISBN10: 1605669989|EISBN13: 9781605669991
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Description & Coverage

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace.

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.


The many academic areas covered in this publication include, but are not limited to:

  • Decision-maker characteristics and e-commerce adoption
  • E-business among ethnic minority businesses
  • E-commerce among small and medium-sized enterprises
  • E-commerce trading
  • E-Marketing
  • E-security and non-compliance with government regulations
  • Facilitating e-commerce adoption
  • Internet marketing and SMEs
  • Small business sales growth
  • Trading patterns within the SME sector
Reviews and Testimonials

At an international level, the use of information and communications technologies (ICT) is seen as critical in relation both to capabilities within firms and to the innovative role that small businesses are expected to play in the emerging knowledge economy.

– Brychan Thomas, University of Glamorgan, UK
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Editor/Author Biographies
Brychan Thomas is a Senior Research Fellow in Small Business and Innovation and Deputy Leader of the Welsh Enterprise Institute at the University of Glamorgan Business School, UK. His main research interests lie in innovation and small business, SMEs and technology transfer networks, technology transfer and internet adoption in the agri-food industry, higher education spinout enterprises, and science communication and education. As such he has been involved in a number of projects examining technology transfer and small firms in Wales. He has a science degree and an MSc in the Social Aspects of Science and Technology from the Technology Policy Unit at Aston University and a PhD in Science and Technology Policy, CNAA/University of Glamorgan. He has produced over 250 publications in the area of science communication, innovation and small business policy, including the book “Triple Entrepreneurial Connection”, and is on the Editorial Advisory and Review Board of the International Journal of E-Business Management, the Editorial Review Board of the International Journal of E-Entrepreneurship and Innovation and the Editorial Advisory Board of IMJ – International Management Journals. During the academic year 2008/2009 he has been on secondment as a Fellow of the Advanced Institute of Management at the Centre for Technology Management, University of Cambridge
Geoff Simmons is a Lecturer in Electronic Marketing within the Department of Marketing, Entrepreneurship and Strategy at the University of Ulster. Geoff lectures on a range of undergraduate and postgraduate marketing programmes. He graduated from the University of Ulster with a BA (Hons) MA and PhD. Geoff’s PhD studied the area of small business Internet adoption. His main research interests are in this field and in the Internet branding field. Geoff has published in these areas in leading international academic Journals such as: European Journal of Marketing, Journal of Strategic Marketing, International Small Business Journal and the Journal of Small Business and Enterprise Development. Geoff lectures at under and postgraduate levels on E-Commerce and has consulted widely in the area particularly with small businesses.
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Editorial Review Board
Editorial Advisory Board
  • Dr. Ian Fillis, University of Stirling, UK
  • Professor Colin Gray, Open University, UK
  • Professor Salvatore Zappala, University of Bologna, Italy
  • Dr. Stephen Burgess, Victoria University, Australia
  • Professor Harry Matlay, Birmingham City University, UK
  • Professor Audrey Gilmore, University of Ulster, UK
  • Dr. Guangming Cao, University of Ulster, UK
  • Dr. Gary Packham, University of Glamorgan, UK