Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Abraham Pius (Arden University, UK), Husam H. Alharahsheh (University of Wales Trinity Saint David, UK) and Adenike A. Adesanmi (University of East London, UK)
Release Date: March, 2020|Copyright: © 2020 |Pages: 290
ISBN13: 9781799822042|ISBN10: 1799822044|EISBN13: 9781799822066|DOI: 10.4018/978-1-7998-2204-2

Description

The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations.

Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Brand Marketing
  • Corporate Culture
  • Culture Sensitivity
  • Economic Growth
  • Global Business
  • Management Science
  • Risk Management
  • Service Industry
  • Service Quality
  • Sustainable Tourism

Table of Contents and List of Contributors

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