Contemporary Research in E-Marketing, Volume 1

Contemporary Research in E-Marketing, Volume 1

Sandeep Krishnamurthy
Release Date: November, 2004|Copyright: © 2005 |Pages: 347
DOI: 10.4018/978-1-59140-372-2
ISBN13: 9781591403722|ISBN10: 1591403723|EISBN13: 9781591403746
Hardcover:
Available
$84.95
Benefits & Incentives
TOTAL SAVINGS: $84.95
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Hardcover:
Available
$84.95
Benefits & Incentives
TOTAL SAVINGS: $84.95
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
Available
$84.95
Benefits & Incentives
TOTAL SAVINGS: $84.95
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
E-Book:
Available
$84.95
Benefits & Incentives
TOTAL SAVINGS: $84.95
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
Hardcover +
E-Book:
Available
$100.00
Benefits & Incentives
TOTAL SAVINGS: $100.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
Hardcover +
E-Book:
Available
$100.00
Benefits & Incentives
TOTAL SAVINGS: $100.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
Article Processing Charge:
Available
$700.00
Benefits & Incentives
TOTAL SAVINGS: $700.00
OnDemand:
(Individual Chapters)
Available
$37.50
Benefits & Incentives
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Effective immediately, IGI Global has discontinued softcover book production. The softcover option is no longer available for direct purchase.
Description & Coverage
Description:

E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.

Coverage:
Coverage forthcoming
Reviews & Statements

[Contemporary Research in E-Marketing, Volume 1] is a place for interdisciplinary conversation – a rare forum where intellectual work from different areas and points-of-view intersect. Students and researchers will find the book very useful and informative about the current trends in e-marketing.

– Educational Book Review (July-August 2005)
Table of Contents
Search this Book:
Reset
Editor/Author Biographies
Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his PhD from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- "E-Commerce Management: Text and Cases". His scholarly work on E-Commerce has appeared in journals such as Journal of Consumer Affairs, Journal of Computer-Mediated Communication, Quarterly Journal of E-Commerce, Marketing Management, First Monday, Journal of Marketing Research and Journal of Service Marketing. His writings in the business press have appeared on Clickz.com, Digitrends.net and Marketingprofs.com. His comments have been featured in press articles in outlets such as Toyo Keizai, Marketing Computers, Direct Magazine, Wired.com, Medialifemagazine.com, Oracle’s Profit Magazine and The Washington Post. Sandeep has advised many companies on matters related to E-Commerce and E-Marketing.
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.