Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Carlton Brown (University of Plymouth, UK) and Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan University, UK)
Release Date: July, 2018|Copyright: © 2019 |Pages: 301
ISBN13: 9781522554097|ISBN10: 1522554092|EISBN13: 9781522554103|DOI: 10.4018/978-1-5225-5409-7

Description

The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Ethics
  • Business Profitability
  • Business Strategy
  • Greenwashing
  • Marketing Strategies
  • Organizational Culture
  • Purchasing Social Responsibility
  • Shared Value
  • Social Media
  • Sustainability

Table of Contents and List of Contributors

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