Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Carlton Brown (University of Plymouth, UK) and Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan University, UK)
Release Date: July, 2018|Copyright: © 2019 |Pages: 301
DOI: 10.4018/978-1-5225-5409-7
ISBN13: 9781522554097|ISBN10: 1522554092|EISBN13: 9781522554103|ISBN13 Softcover: 9781522588320
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Description & Coverage
Description:

The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Ethics
  • Business Profitability
  • Business Strategy
  • Greenwashing
  • Marketing Strategies
  • Organizational Culture
  • Purchasing Social Responsibility
  • Shared Value
  • Social Media
  • Sustainability
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Editor/Author Biographies

Carlton Brown is known as a thought leader and creative thinker, speaker, writer on sales and marketing issues. Dr Brown has a corporate background of leading sales team for FTSE 100/250 Businesses within the UK. He is a consultant who advises on sales performance within different demographic sectors and industries, supporting them shape their sales strategies. Carlton is a member of the Professional Speakers Association (PSA), an executive board member of the Association of Business Mentors (ABM), A fellow of the Association of Professional Sales (APS), keynote speaker and facilitator. Not only is Carlton a hands-on sales specialist, but he has the academic depth to support his strategies. His PhD research has created a new framework and methodology that transforms teams. mindsets and skillsets. Carlton has 25 years of experience and academic learning that create winning teams. He is dynamic, energetic, pragmatic and motivational. His focus on both sales peak performance and improving the peak performance of teams is evident. He has written within academic peer reviewed articles on sales leadership and emotional intelligence and published a book on corporate social responsibility and strategic market positioning for organisational success. He is regarded as a humorous and creative speaker, who engages his audience and the ability to translate complex issues in to practical and stimulating insights, that’s conducive to a great growth learning environment.

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