Creating Business Value and Competitive Advantage With Social Entrepreneurship

Creating Business Value and Competitive Advantage With Social Entrepreneurship

N. Oyku Iyigun (Istanbul Commerce University, Turkey)
Release Date: July, 2018|Copyright: © 2019 |Pages: 435
ISBN13: 9781522556879|ISBN10: 1522556877|EISBN13: 9781522556886|DOI: 10.4018/978-1-5225-5687-9

Description

The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services.

Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Models
  • Competitive Advantage
  • Human Resource Management
  • Marketing
  • Networking
  • Social Innovation
  • Sustainability
  • Upcycling
  • Value Creation
  • Women Social Entrepreneurship Promotion

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

N. Oyku Iyigun is the Director of Leadership and Entrepreneurship Research Center and also an Associate Professor of Strategy and Management at Istanbul Commerce University. Dr. Iyigun has a BS in International Relations from Istanbul University (2004), an MBA (International Business Administration) from Marmara University (2005) and a Ph.D. in Management and Organization from Marmara University (2011). She has taught a wide range of courses at both graduate and undergraduate levels such as Strategic Management & Business Policy, International Business, Managerial Skills & Strategic Leadership, Corporate Social Responsibility (CSR) and Business Ethics, Human Resource Management, International Entrepreneurship, Digital Entrepreneurship, Management & Organization, Organizational Culture, Organizational Behavior and Family Business Management for 6 years. Dr. Iyigun has a lot of publications, book chapters and books on strategic management, entrepreneurship, sustainability, CSR and ethics. Her research interests focus on social entrepreneurship, leadership and global aspects of management. Dr. Iyigun is a Senator of Junior Chamber International and an active member of Young Entrepreneurs Committee of The Union of Chambers and Commodity Exchanges of Turkey and she is the current President of Research and Publications Committee. Dr. Iyigun is the 2017-year winner of “The National Young Academician under the Age of Forty who is Adjudged to have made a Significant Contribution to Economy” award from the Independent Industrialists’ and Businessmen’s Association (MÜSIAD) Youth Committee in Turkey.