CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies

Anetta Kuna-Marszałek (University of Łódź, Poland) and Agnieszka Kłysik-Uryszek (University of Łódź, Poland)
Release Date: January, 2020|Copyright: © 2020 |Pages: 346
DOI: 10.4018/978-1-7998-2193-9
ISBN13: 9781799821939|ISBN10: 1799821935|EISBN13: 9781799821953|ISBN13 Softcover: 9781799821946
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Description & Coverage
Description:

One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company.

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Branding
  • Business Ethics
  • Corporate Governance
  • Economic Growth
  • Entrepreneurship
  • Green Finances
  • Responsible Investing
  • Risk Management
  • Social Factors
  • Value Creation
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Editor/Author Biographies
Anetta Kuna-Marszalek, PhD is a senior lecturer at the Department of International Trade of the University of Lódz (Poland). She is a member to several prestigious international organisations including Polish European Community Studies Association and Association for the Study of East European Economies and Cultures. Her primary research interests focus on various aspects of contemporary economics, including research on internationalization of business activities, FDI, support instruments for exporters and the interlinks between trade liberalization and environmental policies. She is an author and co-author of over 60 papers, chapters and articles including the award-winning books about (1) Poland’s outward foreign direct investments and (2) anti-dumping investigations as an instrument of contingent protection. She participated in several research projects, including projects co-financed by the EU and the National Science Centre.

Agnieszka Klysik-Uryszek holds a Ph.D. degree in economics. She works as a researcher and lecturer in the Department of International Trade, Institute of Economics, University of Lódz (Poland). From the very beginning of an academic career, her interests focused on different aspects of the process of internationalization of companies: organizational, strategic, marketing and financial. She has been involved in several research projects (of which 3 were financed by EU Funds and National Science Center) which resulted in more than 40 publications (books, chapters, and articles). She is a member of Eurasia Business and Economics Society. Her professional experience includes also a position of Editorial Secretary of Acta Universitatis Lodziensis Folia Oeconomica (2009 – 2012) and Dean’s Plenipotentiary responsible for managing the EU programme of international internships for students - Leonardo (2004-2008). Additionally, she actively cooperates with business entities helping companies to analyze their strategic position and prepare their international development strategies.

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