Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications

Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications

D. Ndirangu Wachanga (University of Wisconsin-Whitewater, USA)
Indexed In: SCOPUS
Release Date: May, 2011|Copyright: © 2011 |Pages: 430|DOI: 10.4018/978-1-60960-591-9
ISBN13: 9781609605919|ISBN10: 1609605918|EISBN13: 9781609605926


The intersection of new communication technologies and the ideological hegemony is one area that has not been adequately examined. Existing literature on NCTs shows that most studies have been focusing on NCTs’ potential to alter existing social-political categories that border on economic class, social status, race, gender, and ethnicity.

Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications presents a careful blend of conceptual, theoretical and applied research in NCTs. This book examines content that places new communication technologies in a context that recognizes their seamless co-option into the designs of politics and culture, as well as the ideological hegemony of non-Western societies and interrogates the diagnostic degree to which the use of new communication technologies is demonstrative of the users’ imaginary relations to imaginary reality, their thoughts and perceptions. The role NCTs play is significant in so far as they are avenues through which the progression towards the hegemonic (or nationalistic) normative can be catalyzed.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Identity and New Communication Technologies
  • Ideology, Power and the New Media
  • New Media and Civic Education
  • New Media and Culture
  • New Media and Ethnicity
  • New Media and Media Ethics
  • New Media and Politics
  • New Media, Community and Community Development
  • New Media, Nationalism and Ideological Hegemony
  • New Media, Political Reform and Transformation

Reviews and Testimonials

Edited by an assistant professor of Journalism and Information Science at the University of Wisconsin-Whitewater this volume brings together 18 chapters authored by 23 international scholars and practitioners. Separated into three sections, the work looks at emerging media in three aspects: community and identity construction and reconstruction; language, pop culture, and health communication; and global politics and cultural transformation. With a strong emphasis on the issues of new communication technologies in non-U.S. areas such as Africa and Asia, the work is good for media, journalism, and communication scholars as well as those studying education in and for diverse populations, particularly in the international realm of distance education. Each chapter includes references and recommended readings, as well as a list of key terms and definitions as needed. The volume itself includes a compilation of references and an index, along with a detailed table of contents to assist in locating desired information easily. Whether looking for conceptual, theoretical, or applied research in new communication technologies, the reader will find information on the political and ethnic implications around the world, particularly in non-Western societies.

– Sara Marcus, American Reference Books Annual

"Wachanga's edited collection Cultural Identity and New Communication Technologies provides technical communications with examples of and perspectives on the uses of different media across a range of cultures. The chapters provide important perspectives on how aspects of culture, technology, and politics can affect the ways communities adopt, adapt, and use different media to achieve a variety of objectives. The text also provides key insights on regions often overlooked in discussions of media in international contexts." [...] "Wachanga's collection provides examples you can use when selecting media for sharing information with different audiences."

– Professor Kirk St. Amant, Technical Communications, Vol. 29, No. 3

Table of Contents and List of Contributors

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