Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Release Date: November, 2019|Copyright: © 2020 |Pages: 389
DOI: 10.4018/978-1-7998-1419-1
ISBN13: 9781799814191|ISBN10: 179981419X|EISBN13: 9781799814214
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Description & Coverage
Description:

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers.

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Consumer Loyalty
  • Corporate Responsibility
  • Digital Business
  • E-Business
  • Entrepreneurship
  • Global Business
  • Product Development
  • Quality Management
  • Sustainable Innovation
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Editor/Author Biographies

Cecilia Silvestri is Assistant Professor of Commodity Science at the Department of Economics, Engineering, Society and Business Organization (DEIM) of the University of Tuscia, Viterbo (Italy) where she held the course Quality and Customer Relationships. She had her PhD in 2011 in “Economics and local development” at the University of Tuscia. Consistent with carried out studies, her research has developed along the following guidelines: (1) Quality of goods, products and services. Studies and research on the quality according to the approaches of “Total Quality Management” and standards “ISO 9000”, (2) The relationship between quality and consumers, with particular reference to satisfaction and loyalty, (3) Quality and innovation in the agro -food, (4) Innovation and technology transfer, with particular attention to the role of technological innovation for territorial development.

Michela Piccarozzi is an Assistant Professor at the Department of Economics, Engineering, Society and Business Organization (DEIM) of the University of Tuscia, Italy, where she teaches courses in Economics and Business Management and International Marketing. In 2010 he obtained a Ph.D. in “Planning and Control” at the University of Florence discussing a thesis entitled “Creating value at the University: financial and management problems in academic spin-offs”. The research topics concern university spin-offs and innovative start-ups from the point of view of the difficulties of start-up and management.

Barbara Aquilani is Full Professor of Management at the Department of Economics, Engineering, Society and Business Organization (DEIM) of University of Tuscia (Italy) where she held the courses of Management and International Marketing. She worked as Assistant Professor at the Siena University from 2005 to 2009 - Communication Department, Faculty of Letter and Philosophy where she held the courses of Marketing and Marketing Communication. She has been involved, as presenter, in several national and international conferences and in several national/international research projects, as member or scientific coordinator. Her research interests refer to: (1) firm management and especially on firm growth (on which she published a book) and corporate governance; (2) marketing (among others she published papers on university marketing and online marketing); (3) innovation and open innovation.

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