Cutting-Edge Technologies and Social Media Use in Higher Education

Cutting-Edge Technologies and Social Media Use in Higher Education

Vladlena Benson (University of West London, UK) and Stephanie Morgan (Kingston University, UK)
Indexed In: SCOPUS View 1 More Indices
Release Date: February, 2014|Copyright: © 2014 |Pages: 436
ISBN13: 9781466651746|ISBN10: 1466651741|EISBN13: 9781466651753|DOI: 10.4018/978-1-4666-5174-6


The inclusion of social media in higher education has transformed the way instructors teach and students learn. In order to effectively reach their students in this networked world, teachers must learn to utilize the latest technologies in their classrooms.

Cutting-Edge Technologies and Social Media Use in Higher Education brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today’s post-secondary classrooms. From issues of social capital formation to student support and recruitment, this book provides educators, administrators, employers, and leaders with the necessary insight and practical perspectives to thrive within an evolving education system.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Applications
  • Emerging Technologies
  • Employability
  • Knowledge Management
  • Online Networks
  • Privacy
  • Reputation Management
  • Social Capital
  • Social Marketing
  • Student Engagement

Reviews and Testimonials

International contributors to this work include those in higher education instruction and administration, career counseling, and social media. They draw on disciplines such as pedagogy, social capital theory, information technology, and legal studies in their exploration of the use of social media in higher education classrooms. They focus on the use of social media as a networking enabler, as a marketing and recruitment tool, as a form of collaboration, as a teaching and learning tool, and as a medium presenting career management and entrepreneurship opportunities. Much discussion centers on Facebook, with chapters on how and why college students use Facebook, and leveraging Facebook as a peer-support group for students. Other areas explored are leveraging new media for diversity, enhancing student employability through social media, and social media for knowledge workers. The final chapter touches on justifying the return-on-investment of social media investment in education. The book's readership includes researchers, instructors, and administrators.

– ProtoView Book Abstracts (formerly Book News, Inc.)

This book covers the application of Web 2.0 in higher education core activities, i.e., teaching and learning; but it goes beyond to touch on surrounding areas like collaboration, employment, marketing, professionalism, and building and maintaining social capital. The book is useful to researchers who want to know more about frontiers of knowledge in this area so as to decide what area of research to take up. It would also benefit higher education practitioners at policy, marketing, and pedagogical levels.

– Abel Usoro, University of the West of Scotland, UK, International Journal of Information Management, 35(4)

A must-read resource for higher education and businesses professionals, as well as for college students. Impressively pragmatic and authentic besides its pedagogical and academic focus. Based on information derived from real-life case studies, quantitative research data, and personal and professional experiences and observations of the authors, the book embodies highly interesting subjects that allow for a ubiquitous insight into the role of online social media use in higher education and businesses from multiple entry points. Highly Recommended.

– Seda Khadimally, MEd, ALM, EdD Candidate, California College of Communications, USA

Some of the surprises of this collection are that there are so many institutions of higher education that are still hesitant to engage social media in constructive ways to enhance the higher education experience. While there have been years of research into some of the salutary uses of social media in education, the political buy-in at various institutions of higher education has to be arrived at locally through whatever processes are legitimated in that context. Indeed, there has to be confidence in the resilience and security of the selected platforms before any institution will trust its students and reputation to a particular social media platform. There are real costs in having individuals invest themselves in social media, and such social connections can be fleeting and fragile. The global community, though, is important for learners to engage.

– Shalin Hai-Jew, Kansas State University, C2C Digital Magazine (Spring / Summer 2015)

Table of Contents and List of Contributors

Search this Book:

Author(s)/Editor(s) Biography

Vladlena Benson is the Academic Relations and Research Director at ISACA LC and Professor of Cybersecurity at the University of West London. She is a specialist in technology governance, risk and compliance (GRC) and a Government Communications Headquarters (GCHQ)-certified Cyber Security Risk Management Frameworks practitioner. She is currently working with UK businesses on privacy and cyber security initiatives, such as the forthcoming General Data Protection Regulation (GDPR) and privacy compliance. Prof Benson's research areas cover: information privacy; cyber victimization; gender and culture differences in online behavior; digital rights and the cyber vulnerability of young people. Her work also relates to religious orientation, digital behavior and privacy on social media. She is a strong advocate for increasing diversity in the cyber security work force, and actively endeavors to bring more female talent into the digital economy. As part of her research, she currently runs a number of projects to help target the digital skills crisis - developing tools for opening up cyberspace entrepreneurship opportunities from an early age. As a result of her work in this area, Prof Benson was recognized at the Women in IT Awards 2017 for helping the development of career opportunities for women in cyber security
Stephanie Morgan is an Associate Dean, Education, for the Faculty of Business & Law, Kingston University, responsible for all aspects of learning & teaching, QA/QE, accreditations, and the student experience. She is a registered Occupational Psychologist. Her research interests include the use of technology in education and employee responses to technology change, particularly IT Outsourcing. She publishes widely in both Business and Educational journals.