Destination Management and Marketing: Breakthroughs in Research and Practice (2 Volumes)

Destination Management and Marketing: Breakthroughs in Research and Practice (2 Volumes)

Release Date: March, 2020|Copyright: © 2020 |Pages: 1214
ISBN13: 9781799824695|ISBN10: 1799824691|EISBN13: 9781799824701|DOI: 10.4018/978-1-7998-2469-5

Description

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Branding
  • Competitiveness Model
  • Customer Satisfaction
  • Destination Authenticity
  • Marketing Strategies
  • Online Destination Images
  • Public Relations
  • Service Quality
  • Sustainable Tourism
  • Tourism Destinations

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.