Digital technologies have enabled certain opportunities for industries, societies, and companies to change for the better. The service sector has essentially evolved through significant developments in recent decades, such as the increasing adoption of artificial intelligence (AI) applications and automated technologies, including service robots, chatbots, and virtual assistants. Both digital transformation and digital entrepreneurship are multifaceted areas that relate to varied emerging technologies that have recently dominated the current service industry. These technologies serve to enhance various sociotechnical areas, including communication and collaboration, as well as co-creating business value and promoting service automation.

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters contributes to the services’ digital transformation and digital entrepreneurship domain by uncovering contemporary innovations used in the modern service industry. It supports modern applications of Industry 4.0, digital transformation, and entrepreneurship to facilitate value co-creation for contemporary businesses. Covering topics such as big data management, industrial relations, and tourist destination selection, this premier reference source is an ideal resource for entrepreneurs, business owners and managers, government officials, policymakers, students and educators of higher education, librarians, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Big Data Management
Digital Entrepreneurship Strategy
Digital Revolution
Entrepreneurship
Global Digital Ecosystem
Industrial Relations
Industry 4.0
Small and Medium-Sized Enterprises (SMEs)
Social Manufacturing
Social Media Platforms
Tourist Destination Selection

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Editor/Author Biographies

Dr Farag Edghiem in an Assistant Professor in Marketing and Retail Management in the Institute of Management Greater Manchester - As an active contributor to numerous academic journals and conferences, the research focus of Dr Edghiem is on the topics of service innovation and the critical role of service employees in initiating innovation. Dr Edghiem's research also opts to explore the determinants of automated service encounters, both online and offline, and service users’ segmentation through analysing Big Data.(08991605-e772-493c-adc7-5abe38505cb1)

Dr. Mohammed Ali has obtained his PhD from Manchester Business School where he worked in the role of professor assistant. Currently, he is a lecturer of Information Systems and Big Data who is affiliated with the University of Bolton’s Institute of Management. Mohammed previously worked as an IT Consultant and Business Analyst before joining Manchester and Bolton University. Dr. Mohammed specialises in information systems and is a member and Teaching Fellow of the UK Higher Education Academy (FHEA) in which his teaching skills have been framed on the UK Professional Standards Framework that supports the leading, engagement and collaboration of large groups of students. As an experienced lecturer and research assistant in the multidisciplinary area of information management, digital business and information systems(c364cee7-90a7-40b0-8147-d3696d54f765)

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