Digital Innovations for Customer Engagement, Management, and Organizational Improvement

Digital Innovations for Customer Engagement, Management, and Organizational Improvement

Release Date: June, 2020|Copyright: © 2020 |Pages: 278
DOI: 10.4018/978-1-7998-5171-4
ISBN13: 9781799851714|ISBN10: 1799851710|EISBN13: 9781799851738
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Description & Coverage
Description:

Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success.

Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Competitive Advantage
  • Consumer Engagement
  • Digital Environment
  • E-Commerce
  • Employee Evaluation
  • Gamification
  • Learning Management Systems
  • Lifelong Learning
  • Management Education
  • Venture Capital
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Editor/Author Biographies

Kamaljeet Sandhu is an active scholar, experienced & passionate about research in Digital Innovation & Strategy, Business Data Analytics, Digital Health, AI, IoT, Cryptocurrency, Blockchain, Cloud Computing, IT Startups, FinTech, Cybersecurity, Accounting, Corporate Governance & CSR, Supply Chain, ERP, SMEs, & Entrepreneurship. Editor of 4 Books & published internationally over 180 articles in peer-reviewed (refereed) journals, conferences, & book chapters. He earned his Ph.D. from Deakin University Melbourne campus Australia. Having held multiple Leadership positions including Professor at the University of Northern British Columbia Canada, Senior Research Fellow at the University of South Australia, and other Senior Academic positions at: University of Wollongong, Charles Darwin University, Deakin University, & at the University of South Pacific, Fiji. As a PhD Principal Supervisor (Advisor), have supervised & mentored several PhD Research students to successful completion & students have successfully gained academic & research appointments at leading international universities & other organizations. PhD students’ research are funded by international government & industry scholarships. New scientific discoveries from supervising doctoral research have been implemented by government, private institutions and universities in Australia, Canada, USA, UK, Europe, China, India, Saudi Arabia, Jordan, & UAE. And have multidisciplinary experience working across different Faculties such as Business, Accounting, Finance, Management, Economics, IT & IS, Software, & Computer Science.

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