Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (3 Volumes)

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (3 Volumes)

Projected Release Date: January, 2018|Copyright: © 2018 |Pages: 2000
ISBN13: 9781522551874|ISBN10: 1522551875|EISBN13: 9781522551881|DOI: 10.4018/978-1-5225-5187-4

Description

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Brand Communication
  • Business Models
  • Consumer Behavior
  • Crowdsourcing
  • Customer Retention
  • Mobile Commerce
  • Search Engine Optimization (SEO)
  • Social Media

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.