Driving Green Consumerism Through Strategic Sustainability Marketing

Driving Green Consumerism Through Strategic Sustainability Marketing

Farzana Quoquab (Universiti Teknologi Malaysia, Malaysia), Ramayah Thurasamy (Universiti Sains Malaysia, Malaysia) and Jihad Mohammad (Universiti Teknologi Malaysia, Malaysia)
Projected Release Date: November, 2017|Copyright: © 2018 |Pages: 316
ISBN13: 9781522529125|ISBN10: 1522529128|EISBN13: 9781522529132|DOI: 10.4018/978-1-5225-2912-5

Description

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market.

Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Animal Products
  • Developing Countries
  • Green Brands
  • Green Marketing
  • Hospitality Industry
  • Nutricosmetic Products

Table of Contents and List of Contributors

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