Dynamic Perspectives on Globalization and Sustainable Business in Asia

Dynamic Perspectives on Globalization and Sustainable Business in Asia

Patricia Ordoñez de Pablos (The University of Oviedo, Spain)
Release Date: October, 2018|Copyright: © 2019 |Pages: 411
ISBN13: 9781522570950|ISBN10: 1522570950|EISBN13: 9781522570967|DOI: 10.4018/978-1-5225-7095-0


In the increasingly turbulent political climate, there has been growing interest in economic and international relations with Asia. Understanding the business practices in countries of this region, particularly uncertainties, risks, and opportunities associated with doing business in Asia, will be key for competing in a global economy.

Dynamic Perspectives on Globalization and Sustainable Business in Asia provides perspectives on the challenges and opportunities of business growth in Asia with strategic insights on knowledge production, innovation, and disruptive technologies. Featuring coverage on a broad range of topics such as consumer behavior, financial literacy, and value perception, this book is ideally designed for academicians, researchers, government officials, policymakers, and practitioners seeking current research on the development of networks to support competitive advantage in the global economy and viable enterprises.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Customer Demographics
  • Digital Banking Services
  • Entrepreneurship Education
  • Financial Literacy
  • International Cooperation
  • Market Development Strategy
  • Performance Evaluation
  • Pharmaceutical Promotion
  • Place Branding
  • Trade Relations
  • Value Perception

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Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Patricia Ordóñez de Pablos is a professor in the Department of Business Administration and Accountability in the Faculty of Economics and Business at The University of Oviedo (Spain). She holds a degree in Business Administration and a PhD (University of Oviedo, Spain). She completed her education in The London School of Economics (UK). Her teaching and research interests focus on the areas of strategic management, knowledge management, human resource management and Asia. She has wide experience as expert, reviewer and panel member for several international organizations, research agencies and ministries in areas related to the Science and Technology: European Commission (Horizon 2020), the Irish Research Council Government of Ireland (GOI), the Australian Research Council, the Slovak Research and Development Agency, the Hungarian Scientific Research Fund (OTKA), the Greek Ministry of National Education and Religious Affairs, and the National Agency for Project Evaluation (ANEP, Spain), among others. She is Editor-in-Chief of the International Journal of Learning and Intellectual Capital (IJLIC) and the International Journal of Strategic Change Management (IJSCM). She is also Editor-in-Chief of IGI Global’s International Journal of Asian Business and Information Management (IJABIM), as well as editor for a number of IGI Global book publications and a full book series.