Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities

Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities

N. Raghavendra Rao (FINAIT Consultancy Services, India)
Release Date: June, 2018|Copyright: © 2018 |Pages: 159
ISBN13: 9781522557210|ISBN10: 1522557210|EISBN13: 9781522557227|DOI: 10.4018/978-1-5225-5721-0


Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers.

Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Reengineering
  • Communication Technology
  • Financial Investment
  • Intellectual Capital
  • Interdisciplinary Development Process
  • Knowledge Harvesting
  • Knowledge Management
  • Open Innovation
  • Social Media

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

N. Raghavendra Rao is an Advisor to FINAIT Consultancy Services, India. He has a doctorate in the area of Finance. He has a rare distinction of having experience in the combined areas of Information Technology and Business applications. His rich experience in the Industry is matched with a parallel academic experience in Management & IT in Business Schools. He has over two decades of experience in the development of application software related to manufacturing, healthcare and hospitality sectors, financial institutions and business enterprises. He contributes chapters for research reference books. He presents papers related to Information Technology and Management at National and International conferences. He contributes articles on Information Technology in mainstream newspapers and journals. His area of research interest is Mobile Computing, Virtual Technology, and Commerce in Space, Ubiquitous Commerce, Cloud Computing, e-governance, Knowledge Management, and Social Media for Business Applications. He is a member of the Editorial Advisory Board for research reference books published by IGI Global USA. He is also a Review Board Member of International Research Journals. He is the editor for the three research reference books published by IGI Global USA. The books are Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches, Enterprise Strategies in the Era of Cloud Computing, and Social Media listening and Monitoring for Business Applications.