Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Ana Maria Soares (School of Economics and Management, University of Minho, Portugal) and Maher Georges Elmashhara (School of Economics and Management, University of Minho, Portugal)
Release Date: February, 2020|Copyright: © 2020 |Pages: 424
DOI: 10.4018/978-1-7998-2220-2
ISBN13: 9781799822202|ISBN10: 1799822206|EISBN13: 9781799822226|ISBN13 Softcover: 9781799822219
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Description & Coverage
Description:

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Dynamics
  • Customer Engagement
  • Destination Shopping
  • E-Commerce
  • Experimental Marketing
  • Impulse Buying
  • Online Platforms
  • Relationship Management
  • Retail Technology
  • Sustainable Retailing
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