Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Hans Ruediger Kaufmann (University of Nicosia, Cyprus) and Agapi Manarioti (The Brand Love, Cyprus)
Release Date: May, 2017|Copyright: © 2017 |Pages: 222
ISBN13: 9781683180128|ISBN10: 1683180127|EISBN13: 9781683180173|DOI: 10.4018/978-1-68318-012-8

Description

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations.

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Big Data
  • Brand Value
  • Business Models
  • Consumer Behavior
  • Search Engine Optimization (SEO)
  • Social Media
  • Website Design

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Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Hans Ruediger Kaufmann, after appointments as manager, consultant, and academic in five European countries, is currently Full Professor in Marketing in the School of Business of the University of Nicosia. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.