Examining Cultural Perspectives in a Globalized World

Examining Cultural Perspectives in a Globalized World

Noted as an IGI Global Core Reference Title in Business & Management for 2019.

Richard Brunet-Thornton (University of Economics, Prague, Czech Republic)
Release Date: December, 2019|Copyright: © 2020 |Pages: 350|DOI: 10.4018/978-1-7998-0214-3
ISBN13: 9781799802143|ISBN10: 1799802140|EISBN13: 9781799802167|ISBN13 Softcover: 9781799802150


Researchers are beginning to draw attention to the human side concerning the implications of the digital age. Cultural challenges faced by international virtual teams, management dilemmas relative to resource issues when dealing with cultural diversity, and human resource management challenges confronted by technical environments and nationally-qualified labor shortages are on the rise and need to be addressed as society enters a new era.

Examining Cultural Perspectives in a Globalized World is a pivotal reference source that provides vital research on the promotion of new cultural models representative of the contemporary world and subject to digital transformation. While highlighting topics such as digital diversity, shared culture, and employee motivation, this publication explores increasing the relevancy of culture in the globalized 21st century as well as the methods of revising current HR management policies. This book is ideally designed for managers, human resources management, executives, sociologists, consultants, practitioners, industry professionals, researchers, academicians, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Brand Awareness
  • Corporate Governance
  • Cross-Cultural Marketing
  • Digital Diversity
  • Effective Leadership
  • Employee Motivation
  • Group Behavior
  • Human Management
  • Racial Profiling
  • Shared Culture

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Richard Brunet-Thornton, FRSA, MIM, MBA, PhD, is a member of the Department of Management, Faculty of Business Administration of the University of Economics, Prague. Is Managing Director of the Cross-Cultural Management Centre and Executive Consultant of the Centre for Digital Transformation. He also serves as the Executive Advisor to the Institute of Management. Research interests centre on intercultural management and communications, intercultural negotiation styles, cultural anthropology and ethnology, and cross-cultural knowledge management. Given his 45-year experience in the IS/IT industry as head of an international business practice, he has worked in over 40 counties in this capacity. Richard’s other interests include international project management and the cultural aspects of digital transformation. He holds editorial positions on various scholarly journals and publication boards. Richard is a Fellow of the Royal Society of the Arts (UK) and a member of the American Psychological Association.