Future Policies and Strategies for Nation Branding
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Future Policies and Strategies for Nation Branding

Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus) and Marcos Komodromos (University of Nicosia, Cyprus)
Pages: 300|DOI: 10.4018/978-1-7998-7533-8
ISBN13: 9781799875338|ISBN10: 1799875334|EISBN13: 9781799875352|ISBN13 Softcover: 9781799875345

Description

Nations are currently having to adopt new marketing strategies and consequently are branding themselves differently to facilitate economic growth. New modes of publicity and marketing geared towards a geographic location is labeled “nation branding”, and the benefits for this branding effort of the economies and societies in various nations is noticeable. This edited book outlines how exactly branding works as a benefit to the function and mission of these nations. Additionally, this showcases nation branding in the context of being a strategic asset for the redesign of economic, political, and social characteristics of a nation. An examination of nation branding in the Covid-19 era is given attention as well.

This book will examine the given situation of nations and outline the nature and implications of the brand that is required, measure the Branding Inference, and propose future steps for nation branding.

Table of Contents and List of Contributors

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