In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential.

Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Brand image
Content Creation
Content Distribution
Content Marketing
Digital Marketing
Internet of Things
Marketing
Mobile Devices
Social Media
Website Development
Workflow

Table of Contents

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Editor/Author Biographies

Arshi Naim is an Associate Professor and Quality Programme head in Business Management, KSA. She has completed her PHD in business management Singhania University Rajasthan, MBA in marketing management from HNB University and economics honours from AMU, Aligarh, India. Also, she has accomplished some certificates like QM peer reviewer and E-Learning expert from quality matters, US, ICDL from Australia and certificate on digital skills and digital marketing from UK. She is an expert in curriculum and programme development, quality and accreditation process, E-learning and Quality Matters Peer Reviewer. She has research publications in Web of Science, IEEE, ACM, and Scopus Indexed Journals.

Dr.V.Ajantha Devi is working as an Research head in AP3 Solutions, chennai. She conceived her PhD from University of Madras in 2015. She has worked as Project Fellow under UGC Major Research Project. She has been certified as “Microsoft Certified Application Developer” (MCAD) and “Microsoft Certified Technical Specialist” (MCTS) from Microsoft Corp. She had published more than 30 numbers of Papers in International level Journals and Conference Proceedings. Her work is based on Artificial intelligence, Machine learning and Deep learning techniques under Image Processing, Signal Processing, Pattern Matching and Natural Language Processing. She has received good number of Best paper presentation award. She received few research oriented international awards(6992f376-7a9d-47c0-b5ba-15658af16e1f)

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