Global Applications of the Internet of Things in Digital Marketing

Global Applications of the Internet of Things in Digital Marketing

Indexed In: SCOPUS
Release Date: May, 2023|Copyright: © 2023 |Pages: 410
DOI: 10.4018/978-1-6684-8166-0
ISBN13: 9781668481660|ISBN10: 1668481669|ISBN13 Softcover: 9781668481677|EISBN13: 9781668481684
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Description & Coverage
Description:

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential.

Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Brand Image
  • Content Creation
  • Content Distribution
  • Content Marketing
  • Digital Marketing
  • Internet of Things
  • Marketing
  • Mobile Devices
  • Social Media
  • Website Development
  • Workflow
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Editor/Author Biographies
Arshi Naim is an Associate Professor and Quality Programme head in Business Management, KSA She has completed her PHD in business management Singhania University Rajasthan, MBA in marketing management from HNB University and economics honours from AMU, Aligarh, India. Also, she has accomplished some certificates like QM peer reviewer and E-Learning expert from quality matters, US, ICDL from Australia and certificate on digital skills and digital marketing from UK. She is expert in curriculum and programme development, quality and accreditation process, E-learning and Quality Matters Peer Reviewer. She has research publications in Web of Sceince, IEEE, ACM, and Scopus Indexed Journals. She has also published books with Taylor and Francis, Nova Science Publications, IGI, and Springer. She is also closely associated with international and national universities for supervising PHD students.
V. Ajantha Devi is working as a Research head in AP3 Solutions, Chennai, Tamil Nadu, India. She received her PhD from University of Madras in 2015. She has worked as Project Fellow under UGC Major Research Project. She is a senior IEEE member. She has been certified as “Microsoft Certified Application Developer” (MCAD) and “Microsoft Certified Technical Specialist” (MCTS) from Microsoft Corp. She has more than 45 papers in international journals and conference proceedings to her credit. She has written, co-authored, and edited a number of books in the field of Computer science with international and national publishers like Elsevier, Springer., etc. Associated as a member of the Program Committee/Technical Committee/Chair/Review Board for a variety of international conferences. She has five Australian Patents and one Indian Patent to her credit in the area of Artificial Intelligence, Image Processing and Medical Imaging. Her work in Image Processing, Signal Processing, Pattern Matching, and Natural Language Processing is based on artificial intelligence, machine learning, and deep learning techniques. She has won many Best paper presentation awards as well as a few research-oriented international awards.
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