Global Campaigning Initiatives for Socio-Economic Development

Global Campaigning Initiatives for Socio-Economic Development

Luísa Cagica Carvalho (Universidade de Évora, Portugal) and Maria José Madeira (University of Beira Interior, Portugal)
Projected Release Date: April, 2019|Copyright: © 2019 |Pages: 350
ISBN13: 9781522579373|ISBN10: 1522579370|EISBN13: 9781522579380|DOI: 10.4018/978-1-5225-7937-3


Socio economic development is shaped by social pressures and behavioral interactions of individuals and groups through social capital and social markets. Global campaigns led by various groups are vehicles to bring about awareness and change outlooks for the betterment of society by focusing on the burning issues of a particular region, zone, or area.

Global Campaigning Initiatives for Socio-Economic Development explores unified campaigns and how they can help to make the economy globally competitive and sustainable through their impact on innovation, production, generating revenue, and increasing employability and quality of life. This publication covers a wide array of topics including customer value, digital innovation, and social innovation. It is designed for policymakers, academicians, researchers, technology developers, and government officials.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Models
  • Corporate Social Responsibility
  • Customer Value
  • Digital Innovation
  • Entrepreneurship
  • Marketing
  • Social Ecosystems
  • Social Innovation
  • Socio-Economic Development
  • Sustainability
  • Value Creation

Table of Contents and List of Contributors

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