Green Marketing and Environmental Responsibility in Modern Corporations

Green Marketing and Environmental Responsibility in Modern Corporations

Thangasamy Esakki (Nagaland University, India)
Release Date: January, 2017|Copyright: © 2017 |Pages: 294
ISBN13: 9781522523314|ISBN10: 1522523316|EISBN13: 9781522523321|DOI: 10.4018/978-1-5225-2331-4


In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit.

Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Purchasing
  • Corporate Reputation
  • Ecological Marketing
  • Environmental Footprint
  • Green Consumption
  • Organic Food Products
  • Supply Chain Performance
  • Sustainable Marketing
  • Sustainable Transportation

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Thangasamy Esakki’s, having M.Com, M.Phil, B.Ed., MBA(Fin.), PGDFM at his credit, research areas include Accounting, Marketing Management, Entrepreneurship Development, Tourism Management, Human Resource Management etc. His research contributions include 2 books and 15 research papers at international level and 2 papers at national level. He has also attended a good number of national seminars, workshops and International Conferences. He has acquired his Ph.D degree in Commerce under Nagaland University, India.