Handbook of Research on Decision-Making Techniques in Financial Marketing

Handbook of Research on Decision-Making Techniques in Financial Marketing

Hasan Dinçer (Istanbul Medipol University, Turkey) and Serhat Yüksel (İstanbul Medipol University, Turkey)
Release Date: December, 2019|Copyright: © 2020 |Pages: 646
DOI: 10.4018/978-1-7998-2559-3
ISBN13: 9781799825593|ISBN10: 1799825590|EISBN13: 9781799825609
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Description & Coverage
Description:

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market.

The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Behavioral Financing
  • Competition Intelligence
  • Corporate Ethics
  • Crypto Currency
  • Environmental Sustainability
  • Foreign Direct Investment
  • Globalization
  • Investment Behavior
  • Islamic Banking
  • Risk Management
Table of Contents
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Editor/Author Biographies

Hasan Dinçer is an Associate Professor of finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul-Turkey. Dr. Dinçer has BAs in Financial Markets and Investment Management at Marmara University. He received PhD in Finance and Banking with his thesis entitled “The Effect of Changes on the Competitive Strategies of New Service Development in the Banking Sector”. He has work experience in finance sector as portfolio specialist and his major academic studies focusing on financial instruments, performance evaluation, and economics. He is the executive editor of the International Journal of Finance and Banking Studies (IJFBS) and the founder member of the Society for the Study of Business and Finance (SSBF).

Serhat Yüksel is Associate Professor of finance in İstanbul Medipol University. Before this position, he worked as a senior internal auditor for seven years in Finansbank, Istanbul-Turkey and 1 year in Konya Food and Agriculture University as an assistant professor. Dr. Yüksel has a BS in Business Administration (in English) from Yeditepe University (2006) with full scholarship. He got his master degree from the economics in Boğaziçi University (2008). He also has a PhD in Banking from Marmara University (2015). His research interests lie in banking, finance and financial crisis. He has more than 120 scientific articles and some of them are indexed in SSCI, Scopus and Econlit. Also, he is the editor of some books that were published by Springer and IGI Global.

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